When sales drop (boost them with this trick)

Did you know that when your subscribers don't open your emails, it hurts your delivery rate across different mailing platforms.
When you send emails, even your active subscribers start to receive your emails in their spam folders or promotions tabs.
As a result, active subscribers don't open your sales emails and your revenue decreases...

But there's an approach on how to improve your reputation and increase your revenue.

You need to send other types of emails that people will open at a much higher rate.
As a result, your overall rating will increase.

For example, according to MailChimp, an average open rate is 16.71% and an average click rate - 2.34%.
Conversio decided to analyze only follow-up emails (triggered by different actions of a user). Here's what they found:
1. Open rate: 40.5% (2.42x higher than average)
2. CTR: 6.4% (2.73x higher than average)
3. Conversions into purchases: 0.7%

What does that mean:
1. Follow-up emails significantly increase your overall email reputation.
2. They generate additional revenue by themselves.

Do you have automated follow-up emails set up?

Source: conversio.com


Cheers,
Charlie Patel ;)



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