Demand Curve - New Sprint: Own The Inbox (20% off)

Hey there,

Your email list is controlled by an algorithm—similar to social media.

It controls whether your emails end up in Junk, Promotions, or Primary.

That's why we’ve partnered with Drew Price (former Head of Lifecycle Marketing at Grammarly) to launch our brand new sprint, Own The Inbox.

OTI is a highly-actionable, insight-packed course on how to maximize your email marketing by mastering one of the most overlooked and misunderstood growth levers:

Email deliverability.

Enrollment opens on Thursday, January 26th and we’re inviting you to hop on the waitlist now.

Here’s what you need to know:

• We’re letting in only 200 people into Own the Inbox (for now)
• Early birds grabbed the first 60 spots — so there are only 140 left
• By being on the waitlist, you’ll get first dibs when open enrollment on Thursday.
• And to sweeten the deal, you’ll also get an exclusive 20% discount.

Ready to sign up? Join the waitlist here.

If you’re not sure you’re a fit, let me ask you a question…

Did you know that, on average, 20% of emails never make it to the recipient’s inbox?

And for many companies, it’s closer to 30% or even 50%. That’s a crazy amount of missed revenue. From—what should be—your highest-ROI marketing channel.

Know what's even worse?

Most companies aren't aware that it's happening thanks to how email marketing tools measure deliverability.

Your email platform could be reporting a 99% delivery rate when a large portion of your emails never actually made it to the inbox 🤯. For others, their actual inboxing rates are in a good place. For now.

(See what I did there? Delivery rates and inboxing rates are not the same thing. Drew will explain why in the course.)

But the email tactics they're using today are setting them up for a world of hurt down the road.

And we're not talking about marketers that are intentionally using black-hat methods. These are well-intentioned marketers that think they're taking a safe approach to email marketing.

It's not until they get hit by a big penalty and spend months scrambling to fix it that they begin to take email deliverability and reputation management seriously.

If reading this has made your anxiety levels rise, we're sorry for getting your Monday off to a bad start 😅. We're not trying to scare you. But we ARE trying to bring your attention to one of the most important parts of your marketing that you're likely overlooking.

Think of it this way, marketers spend of ton of time SEO'ing their content. Doing all they can to avoid Google penalties.

Shouldn't we do the same for our highest-revenue-producing channel?

If you think it's time to level up your email marketing, join the waitlist here.

See you on launch day this Thursday!

– Neal + rest of the DC Team