Is revisiting LinkedIn for connecting with prospects on your to-do list? Whether you’re planning an organic strategy or hoping to leverage LinkedIn ads, here are 5 not-spammy ways to capture and nurture leads on the platform:

1. Optimize Your Company Page and Profile for Lead Generation
   • Add a custom button to your company page, which can link to your organization’s homepage, a lead magnet, a limited-time offer, or another resource. Use a CTA like “Register” or “Sign Up.”
   • Make sure your team members enable Creator Mode to help grow their followings, boost visibility for the organization, and generate data insights about your audience.
2. Identify Your Target Audience
   • Use your organization’s buyer persona to define your target audience, including job title, corporate department, industry, experience level, location, pain points, and goals.
   • Use premium Sales Navigator’s account filters to find businesses that fit your ideal customer profile. Then, make a list of decision-makers.
   • Take advantage of LinkedIn’s Creator Analytics to see what content performs best and understand your demographics.
3. Enhance Your Lead Generation Content Strategy
   • Share high-value, mid-funnel content designed for users in the consideration stage. Test LinkedIn articles, carousels, and documents for engagement.
   • Host a LinkedIn event to provide value for your audience and guide prospects toward the next step.
4. Improve Your Organization’s Visibility
   • Set aside time to interact and engage with decision-makers on your feed.
   • Create a content plan for your founders, CEOs, and VPs to follow.
5. Leverage LinkedIn Ads
   • Identify your top-performing lead magnets and use Campaign Manager to set up a lead generation campaign.
   • Promote some of your best native LinkedIn content.
   • Retarget leads who engaged with your lead form or event and prompt them to take the next step.

Read more at Social Media Examiner.

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