Tomasz Tunguz - The Future of Startup Office
Tomasz TunguzVenture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here. The Future of Startup Office
100 years ago, fluorescent lamps & suspended ceilings topped the list of hottest trends in office design. In 1928, San Antonio’s Milam Building claimed the honor of the first office skyscraper with air conditioning. Twenty-five years later, window-encased skyscrapers with internal glass walls distinguished the modern office. Employees ensconced in the Lever House & the Seagram Building in New York enjoyed more daylight at work than any other Manhattanite. Another generation would pass before the open office plan bulldozed walls separating managers & employees. Robert Probst conceived & George Nelson designed the Action Office - the iconic aluminum, wooden veneer, & black plastic desks of the 1980s. Within a decade, the Action Office evolved into the cubicle, wrapping white-collars in a warren of workspaces. Before the millennium’s end, 40 million cubes dotted the American urban landscape. In the late 90s, startups in Silicon Valley eschewed the grown-up Legos for more frugal & more dynamic tables. Each of these major shifts occurred because of some underlying societal or management philosophy change. Frederick Taylor, the original productivity-maxi, discovered employees’ productivity surged in better conditions, leading to air conditions. White-collar, a term coined by Upton Sinclair, delivered initially as an insult, required employers to raise the stature of paper-pushers, luring them with increasingly beautiful workspaces - the skyscrapers of the 1920s. Startups’ desire for speed sounded the death knell for the cubicle. No walls meant the kinetic energy of new ideas translated immediately into Brownian-motion implementation: a sales person could yell two rows over to a product manager, relaying a customer’s request for an item on the roadmap. Cubed is a history of the office & how employers evolved to attract, retain, & encourage employees. It’s a riveting little book that weaves societal & political backdrop into the evolution of the workspace & provokes questions about what the office will become in the next decade with WFH rationalization atop every employers’ mind. |
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