Why small online communities will thrive in 2023

Despite a volatile industry, social media activity continued to grow in 2022. For reference, the number of engaged social media users grew 10% year-on-year with nearly 230m new users coming online.

While the social media giants face larger organizational questions, the smaller communities are flourishing — often in direct response to users dissatisfaction with incumbents.

In this more diverse, dynamic and engaged landscape, it can be hard to keep up. That’s why we’re looking at the top social media community trends you need to be aware of in 2023.

In this 2023 Social Media Trends Ebook you’ll keep the tab open on:

• The top 5 trends for brands in online community spaces
• Actionable strategies to bring to your team today (like gamification!)
• The small community platforms with big brand results
• What 2023 trends mean for business-at-large