This Is the GOAT Business Model 🐐

Today in 10 minutes or less, you’ll learn:

✔️ Old goats plus new shenanigans equals profit

✔️ The GOAT business model

✔️ 5 other wild ways to make money with animals

Move over, Dr. Dolittle… I’m about to go wild

That’s because today, I’m talking animals.

My favorite creatures fit smack dab in the middle of a Venn Diagram of:

Your pets might be great to love and cuddle with, but they can also be an unconventional and incredibly lucrative way of generating income.

Don’t take my word for it, though. Take Whitney’s word.

Old goats, new shenanigans

Whitney used to live in NYC: sharing a cramped apartment with some roommates, riding the subway and paying too much for groceries.

Not exactly Sex in the City.

“I was always leaving town on the weekends to visit upstate New York,” she told us. “Finally, I just realized I enjoyed nature more than my tiny apartment.”

After five years of city living, she had enough. So she did what any of us would do: quit her job, moved to Texas, and bought a ranch.

Naturally.

The ranch already had a few animals, including a pack of goats.

“I had no idea how to care for goats at first,” Whitney said.

Over time, she realized she could share her love of the furry, bleating beasts while cleaning up a tidy profit.

Thus Goat Shenanigans was born.

She started small, renting them out for parties. But that was just the beginning. Now, there’s a whole menu of fun goat options:

• $125 / Goat visit. 2 baby goats visit you for 30 mins
• $175 / Goat party. 2 baby goats visit you for an hour
• $350 / Private goat yoga. Includes the instructor and 2-3 baby goats that crawl up on you while you downward dog (goat?)
• $125 / Pajama party. 2 baby goats show up in pajamas (or any other outfit that fits them) for a 30 minute visit
• $175 an hour / Weddings. Forget your human best man…baby goats can show up to your wedding for pictures or to be the ring bearer

After overhead, Whitney is making about $100,000 a year from goat rentals alone. She also has plans to expand into goat landscaping (more on that in a bit).

The GOAT business model

With a look under the hood, you can see why this business works so well.

#1: She owns the land. She doesn’t have to worry about slicing her profits just to store the critters.

#2: Easy(ish) upkeep. Whitney said it costs about $3,000 a year to take care of her goats.

#3: Low overhead, big margins. Gas ain’t cheap. The goats’ commute runs about $25,000 a year. But that’s the biggest expense.

If I were her, I’d do a few more things to juice it up even more:

Double down on social media. The only thing that’s going to get more likes than thirst traps are adorable animal pics and vids.

Drop some merch. Slap everyone’s favorite goat on a t-shirt, and you’ve got a merch line better than whatever Kanye was doing at Adidas.

Use your land. Whitney already has the land that she’s keeping her goats on. Use it for goat-ed events like graduation parties, weddings and anniversaries. That can help her cut down on mileage and create an additional revenue source.

Get the most out of your goats. She could also use them to make milk, cheese and yogurt. If she has the right kind of goat, they can also be clipped for their wool.

5 wild ways to make money with animals

Whitney’s story sent us down a rabbit hole (get it?) about all the ways you can cashflow with animals. So if goats don’t do it for you, maybe a few of these others will. If you’re a vegan PETA touting mfer…you’ll like this list.
​

#1: Goatscaping

This is one of the hottest ways to get rid of grass, weeds, brush, poison ivy, whole gardens and backyards…pretty much anything that grows on the ground that you want gone.
Instead of hiring a landscaper or pushing a mower around for hours, goatscaping businesses come by with a pack of fuzzy goats to eat up everything that isn’t nailed down (and sometimes that, too).

That’s what Matthew Richmond and Mike Canady do with their business Rent a Goat. When the pair appeared on an episode of Shark Tank, they said that they used Rent a Goat to pull in more than $600,000 a year.
​

#2: Host a tea party (with a teacup pig)

Fun fact: Paris Hilton used to have a pet “micro-pig” that she thought would stay the same size forever…until it eventually grew up to be a 150-pound monster.

Take a page out of Paris’s playbook and get your own piglet. Unlike her, you can actually make money with it until it gets massive.

That’s what Jessica and Steve Reedy do with Animal Quest. The couple charges $195 to spend an hour with their micro piglet Napoleon. After that, it goes down to $100 an hour.

​

#3: The Emperor's New Groove but make it a biz

Alpacas spit…cash.

• Rent them out for parties and events
• They’re literally covered in alpaca wool—highly sought after for cozy sweaters
• They like to get it on like crazy—and make tons more alpacas in the process

This is exactly how Thomas and Connie Betts, the owners of Cascade Alpacas of Oregon, make their living. Their alpacas pull in $2,500/month or $30,000/year.

Oh, and every time they have a baby alpaca, they have the option to sell it for $4,000.

TL;DR? I made a whole TikTok about it for all my Gen Z fans.

​

#4: The smaller the jackass, the better

Who doesn’t love a jackass?

Mini donkeys can be rented out for events and pop-up petting zoos. They’re great for kids, who can ride them without you worrying they’ll be yeeted off of a full-grown horse.

​Forest View Farms near Chicago rents out their jackasses (I still giggle reading this word) for $160 for the first hour and $60 for every hour after. Seeing as they can run you anywhere between $500 and $1,000, you need to find just a few clients and you’re already recouping the principal.

​

#5: Winner, winner, chicken dinner

A dozen eggs? That’ll be a second mortgage on your house, thanks.

The average American eats 245 eggs a year. In California, folks are shelling out (pun intended) nearly $8 for a dozen eggs. That’s more than $160 a year on eggs alone—three times the cost last year.

Bottom line: Whoever has the eggs, has the money.

​There is money to be had if you want to get the cluck in the chicken game.

Here are 3 quick ways to do it:

Become the egg king/queen. You can get started raising your own chickens for a little less than $400. With that, you are rolling in eggs. Sell them at farmers markets, to neighbors, in an online store, or start your own cottage business.

Rent-a-Chicken. This one is cool. There are businesses out there, like RentACoop or Rent The Chicken, that let you rent chickens. They send you all you need—a coop, feed, directions and a few hens to start—for between $250 and $500. After 1 to 6 months, you have the option to buy them. This also means that there’s a market to rent out your own chickens once you scale it up.

Up your TikTok game. Chicken TikTok is strangely popular. So much so that there are scores of influencers on there getting brand deals, sponsorships and building a following in the process.

Inject a little nature into your income.

After all…my toxic trait, I’ve decided, is that I desperately want to domesticate a raccoon. Just me?

• Forget Teslas… electric goats are how we’re getting around in the future
• Contraband eggs are fueling a new black market at the border​
• ​Wild list of the 15 fastest animals in the world
• The world’s richest dog is worth $400 million - wait till you see how he eats

Main Street > Wall Street

- Codie

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