Starter Story - Starter Story’s Sunday Breakfast #27

Good morning and happy Sunday.

To make the weekend more enjoyable, we're delighted to share the Starter Story's Sunday Breakfast 🥞 with you.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to motivate you for the week ahead. You can read it in 2 minutes or less.

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Enjoy the newsletter!

This couple turned a $5K investment into a $7.2M business 

What started as a hobby selling crafts on Etsy, evolved into a full-time business.

Their secret? Catering to a niche that is often forgotten in mainstream clothing.

Bonus: This founder shared great insights about relying on a third-party platform vs. prioritizing your own store.

Discover how two non-tech founders created a $40K/month SaaS

Sometimes, non-having a technical co-founder on board totally throws people off. Not these two! 

Two major learnings from this case study: 

(1) There are probably some grants to help you start a business where you live. Do some research and see what's available in your area! That's how they financed the company in the early days.

(2) Find the right sales channel for you. They tried them all: 

- Cold email/calls -> Expensive and not scalable

- Targeting big customers -> Super slow process

- SEO -> Ding! Ding! Ding!

Their strategy to reach 100K visitors? Publishing industry-specific content.

2a. The milk 🥛

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This founder went from using Food Stamps to building a $1.2M/year business 

A business that started with the goal of generating leads for his freelance gig ended up being something completely different.

Today the business generates over a million dollars per year with virtually no ad spend, and the best part is that he only works 5 hours a week.

But how? Inspired by Tim Ferris, he focused on eliminating as much unnecessary workload as possible.