3x increase in free trial & paying customers

Vero used email marketing the same way as the majority uses it (= ineffectively).
Their conversion rate into free trial or paying customers was 2%.

Then they changed their approach.
It increased their conversions by 3.91 times!

Here's what they did initially:
They were sending the same emails with the same offers to their entire user base.

Here's the new approach:
They started to create different automated email sequences for different groups in their list.

Example of groups:
1. Those who had not yet started using this or that feature.
2. Those who just signed up for a free newsletter.
3. Those who signed up for a free trial, had not taken any action inside Vero and had not become paying customers.
Etc.

Each group receives a specific, automated email sequence.
Looks like the 3.91 times increase in free trial and paying customers is worth the effort. ;)

Source: sixteenventures.com


Cheers,
Charlie Patel ;)



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