They Got Acquired - Niching down = leveling up

February 10, 2022
​Read on web​

Our SaaS Deals Report launches Monday... and I honestly believe it could change your life.

The first time I wrote that, I thought, gosh, that's over-dramatic, isn't it?

It's also the truth.

Because you know all those life-changing exits we write about?

If you’ve put sweat and tears into building a profitable startup over the last few years…

YOU DESERVE THAT, TOO.

And we want to help you get it.

The thing is, most founders who are selling a business for the first time don’t have friends who’ve been through this. If you don’t have anyone who can help you understand what to expect, you’re not the only one.

You've got to learn how other founders sold—how they found a buyer, what multiple they landed on, and whether they stayed with the company after the acquisition—so you’ll know what questions to ask when it comes to selling your own business. So you understand what's possible.

That kind of knowledge truly is power.

Power to get the best possible result from all your hard work, without leaving money on the table.

I'm fired up to share this SaaS Deals Report with you. Watch this space on Monday!

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Niching down = leveling up

In business, the riches are often in the niches.

The founders of Fanbytes, a Gen Z-focused influencer marketing company, learned that first-hand.

“We focused on being Gen Z specialists, which meant that we dominated a niche and became the main player for any brand wanting to reach this audience through influencers,” said co-founder Timothy Armoo.

By focusing on the Gen Z market—those born between roughly 1997 and 2012—Fanbytes differentiated itself to attract large brands like Nike, Samsung, McDonalds and the government of the United Kingdom.

Fanbytes raised $2 million from angel investors to fuel its growth. That funding allowed the company to rapidly add employees, growing its headcount from the three co-founders to 70 people within five years.

They leaned on an investment banker (which is typical for larger sales) to sell the business in May 2022 to Brainlabs, a digital marketing agency.

More on their acquisition process:

👉🏽 These 20-somethings sold their influencer marketing firm for “tens of millions​

See you Monday,

Lexi Grant
Founder & CEO
​They Got Acquired​
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