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This is GC⚡ #107 — helping you build the newsletter of your dreams

Did someone forward you this newsletter? Subscribe here »​

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​[GC & Industry News & Announcements]​
What You Need To Know

​Building a Newsletter Without a Huge Following!
​Thousand Faces Club interviewed me about my Growth Currency⚡ story. Check it out for a quick summary on how I've grown, promoted, and monetized this newsletter.

Want more strategy and direction with your newsletter? Let's talk.​
​Megan was planning out her newsletter for 2023—but she wanted to make sure she was heading down the right path. So she booked a 30-minute strategy session with me:

(Or book a 60-min strategy call »)​
​

[GC Editorial]​
Wanna Learn to Earn with Newsletter Ads?

If you dream of making advertising/sponsorship revenue with your newsletter, keep reading…

This will only take about 2.5 mins of your time and then I have a huge favor to ask at the end.

Cracking the Newsletter Advertising Code?

Before I started selling & booking ads in my newsletter, it thought I needed to crack some kind of code:

• I didn’t know where to find advertisers or how to reach them.
• I didn’t know how to pitch.
• I didn’t know what metrics really mattered.
• And I wasn’t sure what to charge.

I finally sold my first newsletter ad for $25 back in September of 2021, and have since earned over $10,000 in newsletter ad revenue — which only recently hit 3,000 subscribers.

Those numbers may seem small to some but significant to others.

Either way, I’m not claiming to have cracked the newsletter advertising code. I’ve tried things. Failed. Learned and iterated. And tried again. I’ve also been lucky.

But it took precious time figuring it all out. And I'm still figuring it out.

So what if we could shortcut the path to earning significant advertising revenue with our newsletters?

What if we could skip the guessing and the uncertainty—and just ASK advertisers what they want?

Well that’s what I'm planning to do. And I'm going to share it with YOU.

I want answers to everything we newsletter publishers are dying to know:

• what’s the most effective way to do outreach?
• does newsletter size matter?
• what ad rates work, and which ones don’t?
• what metrics do advertisers actually care about?
• what types of ads have performed best?
• what types of campaigns have failed—and why?
• what’s the #1 reason you’ll run additional ads with a newsletter?

Answers and info will vary, of course. But we’re going to learn a LOT more about how to pitch, land, and retain advertisers. Oh the insights we'll gain!

Now back to that favor I mentioned (ie. your validation)

Would you be interested in this content? Click "YES!" below if so and you'll be among the first to hear about if/when we launch.

​→ YES!​

Thank you in advance 🙏

[GC Curated: Start + Grow + Improve + Monetize your newsletter]​
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

​

START YOUR NEWSLETTER

⚡ Here's how I'd get my first 100 subscribers if I was starting from scratch by Nathan Barry

My Take: Get your first 100 subscribers with Nathan's tips. Yes, this requires some "heavy lifting" up front—BUT—if you execute properly Nathan's formula, you'll grow beyond 100 in no time.

​

GROW YOUR NEWSLETTER

⚡ How To Make FB Ad Copy and Images For Newsletters by Matthew McGarry

My Take: Matthew is the paid growth guy when it comes to newsletters. He's worked for The Hustle and with clients like The Milk Road, Trends, The Gist, and 1440. If you want to pay to grow with FB ads, this is the article for you.

​

IMPROVE YOUR NEWSLETTER

⚡ Good, Great & Amazing Welcome Email Examples by Ali Abouelatta

My Take: Ali's article leans to the DTC/ecommerce type newsletter, but there are some great examples for newsletters of all types here.

​

MONETIZE YOUR NEWSLETTER

⚡ How (and when) to monetize your newsletter by James Fleischmann

My Take: This is a great follow-up to my article last week. James dives into variety of ways to monetize your newsletter — along with tips on how & when to monetize and resources to help you.

(Newsletter Of The Week)​
The GC NOTW 🤘

​Newsletters101 by Abi Shah

5 proven strategies to improve, scale, and monetize your newsletter every Saturday.

​Subscribe today »​

Thanks for making it to the end—I try and save some personal ramblings for this space.

Cross-promotions are one of the best and cheapest ways to grow your newsletter.

I shared the brand new Lettergrowth.com a few weeks ago (sign up—it's free!).

AND I was just included among a bunch of savvy newsletter publishers in this FIRE thread about cross-promos:

Jens | SaaS Marketing @JensLennartsson Your newsletter is not growing fast enough. There's one FREE tactic many 50k - 100k newsletters used to get to where they are. Cross-promotions [🧶 thread] pic.twitter.com/k8ev9javN1 February 14th 2023 5 Retweets 16 Likes

I'm always looking for more newsletters to cross-promote if the fit is right. Reply if you're interested :)

​
How would you rate this edition?

​⚡⚡⚡⚡⚡ Electrifying!​
​⚡⚡⚡ A decent jolt.​
​⚡ Just static...​

​

And in case you missed it, here are last week's TWO most popular links:

#1: 5 Simple Ways To Monetize Your Newsletter TODAY by Growth Currency⚡ (153 clicks) ​
#2: 13 ways to grow your newsletter (without spending money on ads) by Nathan Barry (110 clicks)

Other resources to help you:

→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers​
→ The Ultimate Creator Database of Awesomeness​
→ Advertise in this newsletter​
​

Peace and platonic love,

Dylan

​Twitter | Medium | Instagram | TikTok​