Starter Story - Starter Story’s Sunday Breakfast #31

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To make the weekend more enjoyable, we're delighted to share the Starter Story's Sunday Breakfast 🥞 with you.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to motivate you for the week ahead. You can read it in 2 minutes or less.

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Let's see today's stories!

This yoga teacher makes $72K/month writing... for book authors

Turns out that independent authors can be pretty good at writing but not so much at marketing their books.

For sure, all the meat is inside. But picking a great title and having a killer description is what will make many people read it or not.

Brilliant move: Once she had struck gold in this niche, she expanded to writing outlines, author biographies, email marketing services, and more.

$4,5K in 30 days selling templates

After receiving some personal bad news, this consultant completely changed his mindset and realized he had to stop trading time for money. A formula that can be lucrative but also turn you into a slave.

What did he need to make more money but work fewer hours? To productize his service.

Now, instead of consulting sessions, he markets resources that he can build once and sell forever.

2a. The fruit bowl 🍌🍓🍏

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This B2B tool got its first 100 users with $50

Today, over 100K people use it.

How did they scale?

A combination of greatly ignored strategies:

• Ads on high-intent sites such as G2.  
• Encouraging reviews on that same site.  
• Attending and sponsoring industry events. 

In just two years, this company scaled from $5M to $18M

The elderly population is only growing, so anyone in the industry who stays in business offering care services will grow by doing literally nothing.

But when a company really starts working on its marketing, growth can skyrocket. 

With some Google ads campaigns, link-building efforts, and PR, they’ve almost 4x’d their revenue in two years.

How an escape room business generates $12M/year

The experience economy brings some exciting marketing opportunities that they've taken plenty of advantage from:

(1) Word of mouth: They’ve designed a bunch of “selfie spots” at each of their locations to encourage people to share a picture on social media.

(2) Groupon: You thought it was dead? Leveraging this platform has been essential to growing their business. Especially for launching in new cities. Share a good deal, and you'll be fully booked in hours.