Demand Curve - New Sprint: Creative Strategy (20% off)

Hey there,

Paid marketing is dying.

Most marketers think this is true. They see things like:

• random spikes in growth but nothing meaningful
• metrics constantly going in the wrong direction

And no matter which bid strategies, lookalikes, or audiences they try, nothing seems to move the needle.

Yet some marketers still thrive in paid. They know that sophisticated bid strategies aren’t going to help them win.

What do they have that most don’t? Great creative. It’s the one piece of the puzzle that isn’t a commodity–the only way to stand out.

But how do we make great creatives? First, we need a foundation of research to pull from. How will you know what resonates if you haven’t researched your audience?

What do they believe about the problem? What do they believe about your solution? How do they see you relative to your competitors?

Knowing this helps you come up with a plan of attack.

For example, IKEA struggled to get repeat orders. They learned that their audience of young professionals tends to get attached to their furniture–reluctant to replace anything. 

So they built a creative strategy around why you shouldn’t get attached to inanimate objects. This focused the team on what they needed to learn, and were able to experiment and iterate toward understanding their customer behavior. 

The campaign was extremely successful. 

But without doing proper research and having a testing framework in place, they would have never uncovered that insight. 

Another benefit of a creative strategy? Your learnings compound over time.

Imagine you know exactly what you’re trying to learn, and you have perfectly designed experiments to get you one step closer to gathering those learnings as efficiently as possible. 

That’s a learnings engine. If you design one properly, you’ll gain insights every single time you experiment. Each experiment getting you closer and closer to what your customers truly want. 

We designed the Creative Strategy Sprint to help you build exactly that. In it, you’ll learn to build a powerful creative strategy that’s designed to move prospects all the way through the customer journey. You’ll have a system to repeatedly create winning creative concepts and a learnings engine that makes every future test more impactful.

If you think it’s time to change the trajectory of your company’s growth, hop on our waitlist to secure a 20% discount. We’re launching March 15th.

Can’t wait to see this wins you get from this sprint.

– Justin