GrowthHackingIdea - +271% more opt-ins (study)

RocketMemory had low conversions for opt-ins: 5.15%
But they couldn't reduce the number of fields in their form.

They asked for:
+ First name
+ Email
+ Age
+ Gender
+ Are you a student: yes/no
+ Are you taking classes or studying for something? yes/no


After they made the following changes, their signup rate increased by 271% (more than triple!)

Here's what they did...
They split the flow into 4 micro-commitment steps:

Step #1: "Would you like to receive memory techniques specifically geared to what you're studying?": Yes/No

Step #2: "Are you a man or a woman?": 2 options

Step #3: "Which of the following describes you?": 4 options to choose from.

Step #4: "Where Should I Send Your Personalized Memory Tips?": input your name and email.

As you can see, they asked for the same info but in 4 different steps.

The result is amazing:
over 3 times more opt-ins.

Source: www.crazyegg.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

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