If you’re not incorporating AI into your workflow, you might be missing out. Despite early limitations on the quality of content that ChatGPT can generate, marketers everywhere are finding the tool helpful for brainstorming. Try these tasks:

• Create audience personas. That’s right—ChatGPT can generate fairly detailed audience personas based on your brand’s service or product. Still, you should use these as a jumping-off point, not a final draft.
• Perform a SWOT analysis. The bot can SWOT! When you ask for an analysis of a given brand, it will return a list of strengths, weaknesses, opportunities, and threats.
• Generate SMART goals. ChatGPT can help offer some objectives that are specific, measurable, achievable, reasonable, and time-bound.
• Compose complicated spreadsheet formulas. Even if you’re a freak in the Google Sheets, building certain formulas to monitor analytics can feel like rocket science. Ask ChatGPT for a formula that accomplishes what you’re after in plain language.

Head over to Search Engine Journal for 24 tasks that ChatGPT can help you with—from SEO to content creation.

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