They Got Acquired - A tip for using our content

**Sponsored by**

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                                              March 10, 2023
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Austin journalist Mark Dewey founded a daily newsletter called Austonia in 2020 during the early days of the pandemic. In two years, they acquired more than 20,000 subscribers.
Austonia raised $1 million from investors, which is unusual for a stand-alone local newsletter. The company also received a $5,000 grant from Facebook parent company Meta to support its coronavirus coverage. 
Dewey was aware of the headwinds facing his fledgling company. “It’s the worst of times commercially, so I just sort of put the business model on the shelf for now. We can weather this,” he told local outlet ATX Media at the time of Austonia’s launch. 
Despite the Covid disruption and unfavorable national trends, Austonia’s brand of locally focused news—coincidentally delivered to subscribers at 6 a.m. every day—attracted the interest of media company 6AM City, based in Greenville, South Carolina. 
The fast-growing newsletter-first media company acquired local Austin publication Austonia in December 2022.
See our full story:

With 20,000 subscribers, Austin newsletter Austonia sells to local news company 6AM City

Sponsored by

A private peer group for founders with $2M+ in annual revenue
Imagine having a group of fellow founders to lean on as you build your company, friends who are going through similar challenges.
A place where you can openly discuss sensitive topics like how much salary to pay yourself or how to be happy even when things are chaotic.
That’s Hampton: a new community that puts high-earning founders into small groups to meet with one another and an executive coach. 
It’s highly vetted, only for leaders of fast-growing, tech-savvy startups with at least $2M in annual revenue. And it’s already full of unapologetically ambitious entrepreneurs.
See who’s in Hampton >>
When you apply, tell them you heard about it from They Got Acquired.

Look who's making acquisitions 👀
One way some readers use our content and reports is to see who's out there buying companies.

If you run a local newsletter, for example, you should know about 6AM City, the media company that purchased Austonia, which we wrote about today.

If you're growing a SaaS business, keep an eye on SureSwift Capital, which has bought lots of the companies we've written about.

On the agency side, we've written about several agencies that have been purchased by Low&Behold, a marketing and advertising firm.

If you'd like a list of companies that have purchased businesses like yours, we're beginning to roll out custom reports that offer this personalized information. (We can often make introductions to those buyers, too.)
But until you get serious about selling, simply taking note of who the buyer is in each of the deals we cover and why they wanted to buy the company is a good way to get a sense for your acquisition opportunities.
See you next time,

Lexi Grant
Founder & CEO
They Got Acquired

🙌 How we can help

Here's what we offer for founders looking to sell in the next year:
- Help choosing an advisor or broker you can trust
- M&A coaching if you have a potential buyer or want to approach buyers on your own
- A sounding board (free call) if you're not sure where to start
- Reports full of case studies and data about other founders who sold
- Posts covering the basics of how to sell your business

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They Got Acquired - A tip for using our content

With 20,000 subscribers, Austin newsletter Austonia sells to local news company 6AM City

A private peer group for founders with $2M+ in annual revenue

Look who's making acquisitions 👀

🙌 How we can help

Key phrases

Older messages

They Got Acquired - A tip for using our content

​With 20,000 subscribers, Austin newsletter Austonia sells to local news company 6AM City​

A private peer group for founders with $2M+ in annual revenue

Look who's making acquisitions 👀

🙌 How we can help

Key phrases

Older messages

With 20,000 subscribers, Austin newsletter Austonia sells to local news company 6AM City