Starter Story - Starter Story’s Sunday Breakfast #32

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To make the weekend more enjoyable, we're delighted to share the Starter Story's Sunday Breakfast 🥞 with you.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to motivate you for the week ahead. You can read it in 2 minutes or less.

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Let's see today's stories!

This e-commerce brand hit $1.4M/year... and 50% of its revenue came from email marketing

Email is a huge sales channel, especially for e-commerce and businesses that rarely can get someone's attention more than once for free.

But still, it's widely overlooked.

This brand bet big on it and clearly won. They found a great alternative that allows them to steer away from ads, which are expensive and hard to scale.

Btw, did I tell you that I'm working on an email marketing course that will be out this month? I'll share everything I've learnt while building Starter Story's email strategy.

How this company went from $80K in debt to $1.2M in 4 years

This quote from the founder says it all: “It’s better to be No. 1 in a small niche than No. 50 in a big one. You become the go-to resource quicker that way.”

Going niche can often seem counterintuitive because it looks like you're voluntarily giving up a huge piece of the market. 

That's the type of thinking that almost took this founder to bankruptcy.

Instead of building a generic video company that tried to do it all, they focused on a super unique niche. 

In just a few minutes in their first industry event, they realized how underserved this market was and what a great opportunity they had. 

2a. The fruit bowl 🍌🍓🍏

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