Morning Brew - ☕ Go to bat

Investing in women’s sports.
March 14, 2023

Marketing Brew


It’s Tuesday. It’s also Pi Day, so brace yourselves for some of the cringiest brand promotions of the year.

In today’s edition:

—Alyssa Meyers, Maeve Allsup


Step up to the plate

a photo of women playing soccer Mastercard

This Women’s History Month, give the women in your life something special: money. If you’re a brand, you might consider putting that money toward women’s sports.

Some already are: Professional women’s sports sponsorships grew 20% year over year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Still, media coverage and marketing dollars continue to favor men’s sports.

  • Speaking at a conference last week, Colie Edison, SVP and chief growth officer of the WNBA, said despite raising $75 million from investors last year—much of which is going to “digital products, brand awareness, and fan engagement activations”—the league ultimately still needs “more partners to step up.”

Brands looking to associate with women’s athletics often do so through traditional sponsorships, from paying pro (and, more recently, collegiate) athletes for sponsored posts to sponsoring entire leagues, which can come with things like stadium naming rights. But as women’s sports fandom grows, execs at brands and leagues are thinking outside the box about partnerships and marketing strategies that are more substantive.

Off-court work

The WNBA has been working with a handful of major brands to get them more involved.

  • In 2020, the league announced its Changemakers platform, which is dedicated to “establishing a two-way partnership” with companies like AT&T and Deloitte, Edison said last week at the Sport Integrity Global Alliance (SIGA) 2023 Summit on Female Leadership in Sport.
  • Not only do brands in the program pay for traditional sponsorships, but they’ve also pledged to help the league in other ways: Google played a role in ensuring broadcast-TV slots for all WNBA playoff games, Edison said, and the company is serving as the presenting sponsor of the league’s ESPN broadcasts this season.
  • US Bank is “teaching financial literacy to the players,” and Nike serves as the league’s outfitter in addition to helping with youth basketball initiatives, according to Edison.

Continue reading here.—AM



Spotlight video insights


After analyzing over 80m videos on their platform (whew) and surveying 1,500+ marketers, Wistia’s annual State of Video Report is BACK—and it’s juicier than ever.

Video marketing is truly booming, and Wistia’s 2023 State of Video Report shares the inside scoop on what’s growing, what’s slowing, and what’s catching clicks in the world of branded video.

See how other businesses are leveraging video content + where and how consumers are watching, then leverage these fresh insights for your biz in 2023 and beyond.

Video is only getting more popular and powerful, and Wistia covers topics like video distribution, creation, strategy, and engagement. Why? To highlight the future of video marketing, the content that shines, and the trends that are here to stay.

Download your free copy.


Coworking with Stephanie Feldman

Stephanie Feldman in Marketing Brew's Coworking series Stephanie Feldman

Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Stephanie Feldman is CMO at Power Digital, a growth marketing firm. Throughout her career, she’s held marketing roles at PwC, Mirum Agency, and J. Walter Thompson Worldwide.

Favorite project you’ve worked on? While I’m still relatively new to Power Digital, so far one of my favorite initiatives has been watching our partnerships team broker a relationship for our food client A Dozen Cousins and Marvel for the release of Wakanda, featuring branded packaging, Wakanda-style, to drive brand lift and recognition.

Our TikTok business is booming across industries, which makes it easy to finally explain to my family what I do for a living. It’s great to see a channel that is so compelling from an entertainment standpoint deliver for brands in big ways across brand awareness and conversions.

In my prior roles, one of my most memorable projects included rebuilding Oakley’s global social media structure, and building a creative platform for Hot Pockets where we brought an oven to a brand meeting that would “heat while you tweet.”

What’s your favorite ad campaign? P&G’s commercial about moms being there for their kids in the toughest of life moments—and showing them that things will be okay even in the weakest or uncontrollable times—is one of my all-time favorites. Part emotional, all grit, this ad truly shows the power of confidence, positive reinforcement, and how important influential people are in our lives.

One thing we can’t guess from your LinkedIn profile? I have three boys that teach me new things about life every day. And my third came out a red-headed, blue-eyed wonder, while the other two have brown hair and brown eyes. I did think about dressing him up as Chucky for Halloween.

What’s one marketing-related podcast, social account, or series you’d recommend? For business overall: Wisdom from the Top with Guy Raz. Stories of crisis, failure, and triumph from some of the greatest leaders of the world.



It’s called fashion, look it up

A model with the face of a cat walks a virtual runway for Dolce & Gabbana at MFW 2022 Decentraland

Metaverse Fashion Week 2022 spanned three days in virtual world Decentraland. The event featured more than 60 brands and Web3 projects, and included shops, fashion shows, and phygital sales. Dolce & Gabbana’s catwalk featured cat models, and Grimes performed live. And the whole thing came together in just three months.

When Head of Metaverse Fashion Week Giovanna Casimiro joined Decentraland in 2021, the wheels were already in motion to get a virtual fashion week off the ground.

“There is already an established economy of wearables in the platform,” she told Retail Brew. “There were already established designers creating 3D clothing and people consuming 3D clothing in that ecosystem.” Read the full story on Retail Brew here.—MA



Intuit Mailchimp

Emails that pop. Wanna know how to expand your audience and boost brand awareness? Six Barrel Soda has the buzz. They’ve mastered getting around challenging social algorithms by using Mailchimp’s email marketing and integration tools to keep customers coming back for more. Add a li’l fizz to your emails.

This is sponsored advertising content.


French Press

There are a lot of bad marketing tips out there. These aren’t those.

Map it out: This guide to customer journey maps explains what they are, the different types, and how to make one.

Make a plan: This quick and easy content plan (in infographic form, of course) has some ideas to spruce up your channels.

Follow the leader: Find strategies for generating leads across social platforms here.

Real-time data: With Signals, Tagger’s social intelligence engine, marketers can leverage valuable data and insights to research industry trends, optimize creative content, grow social followings, and drive campaign results.*

*This is sponsored advertising content.


Your evening dose of marketing insights

Your evening dose of marketing insights

Have you checked out our new industry digest, Double Shot? At the end of every workday, you can expect a rundown of the day’s top stories, personnel changes, agency wins, and more in the style you’ve come to know and love from us. Learn more and subscribe here.


  • Lifehacker, a website focused on how-to guides, has been sold to digital media publisher Ziff Davis, according to the New York Times.
  • ABC’s Oscars broadcast brought in an average of 18.7 million viewers, according to Nielsen, making it the most watched primetime entertainment program this season.
  • Meanwhile, HBO’s The Last of Us attracted 8.2 million viewers on Sunday night despite competition from the Oscars, making it the most-watched episode of the series on the day of its release.
  • Buick is continuing its “See Her Greatness” campaign, which is focused on closing the viewership gap in sports, during this year’s March Madness tournament.
  • Reddit has hired former Twitter exec Sarah Rosen to serve as senior director of content partnerships.


Jamie Lee Curtis, who won her first Oscar on Sunday, was the longtime spokesperson for Dannon’s Activia. For how many years was she a brand ambassador for the yogurt brand?

  1. Five years
  2. Seven years
  3. Nine years
  4. 11 years

Keep scrolling for the answer.


Share Marketing Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:


2. Seven years. Curtis said that the reason she chose to be a brand ambassador was so she could earn money while staying closer to her family.


Written by Alyssa Meyers, Kelsey Sutton, Maeve Allsup, and Minda Smiley

Was this email forwarded to you? Sign up here.

Take The Brew to work

Get smarter in just 5 minutes

Business education without the BS

Interested in podcasts?

  • Check out ours here

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2023 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Search and state

Tuesday, March 14, 2023

The time to prepare for chatbot product search is now. March 14, 2023 Retail Brew TOGETHER WITH Bolt Happy Tuesday, everyone. It's Amazon Prime season for the beauty buffs out there; Ulta yesterday

☕ Light bulb leadership

Tuesday, March 14, 2023

Plus, old-school tricks in Slack and whose slogan is it anyway March 14, 2023 View Online | Sign Up | Shop 10% Off Raise Good morning. Last week, Patagonia announced it was purchasing Moonshot, a

☕ Everything changed

Tuesday, March 14, 2023

Did banks just get a bailout? March 14, 2023 View Online | Sign Up | Shop 10% Off Morning Brew TOGETHER WITH Cytonics Good morning. At an event outside Tokyo in 2006, Akira Haraguchi set an unofficial

☕ The real (estate) thing

Monday, March 13, 2023

PREIT's CEO on today's commercial real estate environment. March 13, 2023 Retail Brew Good morning. Here at Retail Brew, we love a good stat, so here's one to kick off the week: The number

☕ Wherever, whenever?

Monday, March 13, 2023

Agencies navigate hybrid work. March 13, 2023 Marketing Brew TOGETHER WITH BENLABS It's Monday. We would like to take a moment to introduce Marketing Brew's newest reporter, Jasmine Sheena, who

☕ Dropping like fries

Friday, March 24, 2023

Can packaging solve the soggy french-fry dilemma? March 24, 2023 Retail Brew TOGETHER WITH Flowspace Hello, and happy Friday. We know reading the news can seem like an exercise in managing anxiety

Startup founders and investors react to capital gains tax ruling | Q&A with Seagen founder Clay Siegall 

Friday, March 24, 2023

Blue Origin reveals cause of September launch failure | The future of venture debt ADVERTISEMENT GeekWire SPONSOR MESSAGE: Unique & Urban Venue for Weddings, Conferences and Meetings: Plan your


Friday, March 24, 2023

Unlevel Playing Fields, Weekend Whats, Feel Good Friday Friday, March 24, 2023 - The Day's Most Fascinating News from Dave Pell NextDraft Logo Current Edition About NextDraft Friday, March 24, 2023

We won an important legal victory. Now we need your support to keep reporting.

Friday, March 24, 2023

New documents we've obtained from a grueling court case could finally shine a light on the Standing Rock protest crackdown and the actions of pipeline owner Energy Transfer, private security

The low-hanging fruit for newsletter publishers

Friday, March 24, 2023

PLUS: I'm looking to expand my brand partnerships ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

FW: 📅 Group discounts now available

Friday, March 24, 2023

Join us on May 11th Hi there, Your work day is nearly over, but the clock is still ticking ⏱️ to buy discounted tickets to The Brief in NYC on May 11th. Here at the Brew, we're fans of efficiency.

☕ Let’s talk about it

Friday, March 24, 2023

All eyes on TikTok. March 24, 2023 Marketing Brew TOGETHER WITH Intuit Mailchimp Happy Friday. First it was Wendy's selling its own version of the snack wrap, now Dunkin' is selling breakfast

Some very sad, terrible news to share.

Friday, March 24, 2023

A no good update — but one that is necessary. Some very sad, terrible news to share. By Isaac Saul • 24 Mar 2023 • Comment View in browser Dear readers, Today I'm writing to share some really

Temporary Works

Friday, March 24, 2023

How ChatGPT Works // A Decade Of Temporary Homes Temporary Works By Sylvia Bishop • 24 Mar 2023 View in browser A Decade Of Temporary Homes Rachel Heng | Esquire | 22nd March 2023 An unpromising title,

Capital gains tax ruled constitutional by Washington state Supreme Court

Friday, March 24, 2023

Breaking News from GeekWire | View in browser BREAKING NEWS The Washington state Supreme Court ruled that a statewide tax on capital gains is lawful, allowing the legislation to move