The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✎
​A fun email for Friday. I hope you enjoy!

Edition: Friday, March 17th, 2023​
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🎤 Listen to this email here:

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Swipe:

This simple chart makes it visually easy to see prices of different medical procedures in the USA, Korea, Singapore, and India.

Fun personal story about Indian medical costs: ​
In 2013 I got bit by a homeless guys pit bull and had to go to the hospital and get a full set of rabies shots.

Insurance paid $7,500 for the first set of shots, and $350/each for the 4 follow-up shots.

I was going to India THREE DAYS AFTER I GOT BIT, and the same shots cost: $50 for the first set of shots, and $7/each for the 4 follow-up shots.

The Indian healthcare system is far less regulated than the USA, so the quality of care was....questionable at times...but the difference in cost was staggering!

$9,000 vs $78 😳

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Wisdom:

Know who your actual customer is.

For example: If someone is buying Crayons...it's the PARENT not the child spending the money.

This 1979 Crayola ad appeals specifically to parents who want their kids to be creative, inventive, and explore their artistic ability....

SECRET TRANSLATION:
​"Get your kids to sit down and be quiet for a few minutes so they leave mom alone!!"

They know their customer 😏

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Interesting:

What's very easy to see here (thanks to a this simple data chart) is how NetFlix and YouTube combined account for ~25% of all internet traffic!

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Picture:

Fun thing yesterday happened yesterday: My friend Noah Kagan threw a SXSW party and panel to talk about content creation in 2023:

It was me, @noahkagan, @thesamparr, @jwmares, and moderated by the awesome @nickgraynews:

It was a fun turnout on East Sixth St here in Austin, TX during the SXSW Festival:

My friends @cathrynlavery, @thesamparr, and @ramonvanmeer chatting:

Some guy was wearing this funny shirt with Kim Jong Un on the back 😂

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Essay:

The "Cloud of Influence" is the cloud of exposure you get from posting on multiple platforms:

→ People directly subscribed (high engagement)
→ Mentions & conversations (medium engagement)
→ Exposure through feeds (low engagement)

10+ years ago it used to be simple to see where a follower came from:

They Googled "copywriting"
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Found a post.
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Subscribed to email.
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Bought a product.

Now with so many social platforms/feeds, a customer journey can be loooong and winnnndddding.

So putting out a large "Cloud of Influence" helps!

I personally do this through posting every platform including Instagram, YouTube, TikTok, and Twitter.

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Splurge:

Have you ever wondered how I blast out 50,000+ emails a week to this newsletter?

I use a service called ConvertKit.

It's my top pick for sending out an email newsletter because:

• Most email senders are complex, CK is not.
• The editor is the simplest I've ever used.
• It does autoresponders, broadcasts, and email signups.
• It's what I've been running 100% of my emails through for years.

In addition to this newsletter, I send out email sequences to people who have just signed up, ConvertKit also handles that:

This is a frequent question I get: "Which email service should I use??"

I have extensively used other platforms like Aweber, Klaviyo, MailChimp, and InfusionSoft....but ConvertKit has been my go-to for years. I wrote more in detail about it here!

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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