• These were the the 10 craziest moments of the TikTok Ban hearing on Capitol Hill.
• Here is how Google is enhancing Discovery Ads.
• Google’s new features make it easier for users to trust websites, authors, and content.
• Meta’s new Click-to-Messenger ads in Reels includes a CTA button to drive contact via private chat.

Monday: Try LinkedIn’s four new features for B2B pages: native post scheduling, audio events, automatic job posting, and the ability to follow pages as your business.

Wednesday: Keyword cannibalization happens when you have multiple pieces of content on your website that rank for the same search query in SERPs. To fit it, audit and merge content where applicable, add redirects, and improve your internal linking structure.

Thursday: If you don’t know, now you know. UTM codes are custom URLs that can marketers use to accurately track the performance of a campaign. Here’s how to use them.

Kristin asked, “If you haven’t yet, are you paying for Twitter Blue this week?”

Marissa asked, “For those of you with strict photography styles in your brand guidelines, how much do you bring that into your social media, especially if you don’t have a giant budget for photo shoots?”

Lauryn asked, “Anyone have any insights on how a very small business can get into influencer marketing, where to look for influencers, what rates should be expected, etc?”

Katie shared: “Somewhere at Starbucks someone is yelling at IT.”

It’s 2023, and apparently mathematicians are still discovering shapes.

Enter: The Hat. It’s a thirteen-sided, two-dimensional shape that can be used indefinitely in a pattern without ever repeating—something previously theorized but never realized. The technical term for such a shape is an “aperiodic monotile.”

So, how long before The Hat starts making an appearance in graphic design and branding?  👀

Ingredients

• 80 ml gin
• 50 ml amaretto
• 50 ml double cream
• 1 tsp lemon curd
• ¼ tsp vanilla paste
• handful of ice
• Edible flowers, to serve

Steps

1. Put the gin, amaretto, double cream, lemon curd, and vanilla paste into a cocktail shaker with a handful of ice.
2. Shake until the outside of the shaker feels very cold.
3. Strain into two small cocktail or coupe glasses and garnish with edible flowers before serving.

Answer: Flame-grilled perfume. BK is known for a good April Fools campaign, but, to date, the chain has not released a signature scent.

It has, however, given us The Left-Handed Whopper (1998), Whopper Toothpaste (2017), and an inexplicable Sourdough Menu of items (2021).