Starter Story - Starter Story’s Sunday Breakfast #35

1. The orange juice 🍊

This couple quit their jobs to sell… worms

At first it was just him, and after a couple of years, she joined one the most unique businesses we’ve ever covered.

Today they make around $7K/month. Not bad when you think they’re trying to convince people to have a worm farm under the kitchen sink.

This is a great and super detailed case study. From their transition to full-time employees to focus 100% on the business; to all the marketing strategies they’ve tried and what results they’ve achieved.

The perfect read if you’re trying to get a business off the ground.

2. The coffee  ☕️

A $310K/year spreadsheet templates business

Spreadsheets are super powerful, but it can get messy and complicated to run your business or personal finances with them.

That’s why there are so many people making money with templates that make it easier for people to use them.

Like these brothers, who have been making money with spreadsheets for more than 10 years. Crazy.

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 3. The eggs 🍳

This AI tool made $10K in just 6 weeks

Super hot topic. Hotter than a jalapeño pepper.

One of those waves that can give you a huge bump if you know how to navigate it.

To start cashing on the project, they published the simplest static HTML page and created a Stripe payment link.

Smart way to boost revenue: Closing a deal with a print-on-demand service to generate their images based on customers’ prompts.

4. The toast 🥪

5. The pancakes 🥞

The simple tweak that achieved a 2.5x revenue growth

This SaaS made a tiny change that took a lot of thought and courage: removing their free and cheapest plan.

The best part of this story is how the founder breaks down why they decided to do it. In short: you can’t please everyone.