5 growth lessons I learned while scaling from $0 to $1M ARR

Welcome to TechCrunch+ Tuesday

Annual recurring revenue is a critical health metric for any subscription-based business.

Calculating ARR is easy, but it’s a hard number to budge, as it’s a direct reflection of how well a startup is doing in terms of product-market fit.

In his latest column, Sales Kiwi co-founder and TC+ contributor Jonathan Martinez shared five essential takeaways that he learned along the way to reaching $1M ARR. Lesson one?

“I never tested more than two paid channels at a time, which is how I was ultimately able to unlock acquisition for my team,” writes Jonathan.

“This applies for all forms of growth, so if you’re trying to unlock lifecycle marketing, don’t also put efforts into unlocking four paid channels at the same time.”

Martinez goes well beyond basic best practices: drawing from experience, he explains how he deals with meeting overload and why “performance consultants are golden” if you want to scale quickly.

Thanks very much for reading!

Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist

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