How to prepare for a potential TikTok Ban

Hey folks👋🏽

Umber here 😊 Tami’s taking a well-deserved break from the newsletter this week. I hope April has been good to you so far! Things have been quite busy on my end, but I’m excited to wind down this weekend 😌

💌 In today’s email:

• ⏰ Hailley provides tips to prepare for a potential TikTok ban 
• 📱Mitra recommends reposting your top content
• 📢 Twitter has a new icon, Instagram is testing a feature that will make connecting with your friends even easier on the app, and LinkedIn is looking to boost post engagements. 
• +All our latest content from the blog

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Umber & the Buffer team

P.S. Buffer’s staying free, forever 😎 

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🖊️ How can marketers prepare for a TikTok ban?

There are still a lot of unknowns, but if you are the type that wants to prepare in advance, we understand that. Here are a few steps you can take to start preparing in case TikTok does get banned.

1. Download all your TikTok videos

Regardless of whether or not TikTok is banned, it’s a good idea to back up your content, as you don’t want to lose all of the great videos you’ve created so far. If you used Buffer to post your content to TikTok, then you will have access to all of your content in the Sent Posts tab.

2. Tell your audience where else to find you

 If TikTok is where you have a majority of your audience, you’ll want to tell them where else they can find you if you or they lose access to the app. Make sure that you’ve shared the top other social networks and owned channels, like your website, link in bio, and newsletter, so they can keep in touch

3. Update your link in bio

Update the link in your bio on your TikTok profile to be an evergreen link. If TikTok is banned, there’s a chance you won’t be able to update this link, but international viewers might still be able to see it and click through, so make sure that’s a link you can leave up on your TikTok account.

4. Evolve your social media marketing strategy

If TikTok is a part of your overall social media marketing strategy, you’ll need to start making shifts if you or your audience can no longer access the app. We recommend investing in growing a few social media networks, like Instagram and LinkedIn, alongside TikTok.

 💡Learn our top tips to get the most out of Buffer

We run live demos and Q&A sessions every other week. You won’t want to miss the tips and tricks up our sleeves for getting the most out of your Buffer accounts. Register for our next one (and click here if you’re in the APAC region).

👇🏽 The latest from the blog

• Dre Fox on Her Journey to Creatorpreneurship: For the latest Creators Unlocked, Dre Fox shares her insights about growing a creator business.

• How Passionfroot's Creator Akta Streamlines Content Scheduling with Buffer: Learn how Akta, the creator at Passionfroot, uses Buffer to streamline her content scheduling process and grow her following on Instagram and LinkedIn. 
• All of LinkedIn’s latest features and how creators are using them: Here are the latest LinkedIn features and how you can use them to grow your presence on the platform.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

Feeling stumped about what you should post next? Check out your analytics in Buffer to see your top posts in the last 6-12 months and repurpose them! If they’re still relevant now, feel free to repost without making any changes or make quick tweaks like design/copy changes.

If you’re worried that people will notice you’re sharing the same thing again - they won’t. This post we shared last week was a repost and was one of our top-performing posts in March!

🤳 What's Happening in Social

• 🐶 Noticed anything different on Twitter? Elon's latest stunt involves a familiar face. 
• 👯 Instagram is testing a discovery feed you can share with a friend.
• 🚀 LinkedIn is looking to boost engagement with algorithmically suggested posts.

Thanks for reading! 💟

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