Product Collective - 💪 Product vs Revenue vs Sales

Product-led vs revenue-led vs sales-led

Lately, organizations have learned the lesson (sometimes very painfully) that growth at all costs is not the best strategy. A better approach is to choose a growth strategy that best fits your organization’s current situation. Here’s some advice on picking the right growth strategy for your context. 

Product-Led vs Sales-Led: What’s the difference, and which one is right for you? Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. It lets you shape your product, customer experiences, and sales process in the very best way. The team at Userpilot explains how to pick the right growth strategy for your business and implement it too.

(via Userpilot)

Product-Led vs Sales-Led: Choosing the right growth strategy for your business. As a startup founder or CEO, you may consider which product growth strategy will bring the greatest success for your business. While traditional sales led strategies remain popular amongst many startups, Product Led Growth is quickly becoming an enticing option to consider. Rain Lieberman summarizes what this new trend entails and explores its advantages — particularly in early-stage startups. Rain also guides on when it’s best for your business to use a product-led growth strategy.

(via Rain Lieberman)

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• Over 10 great main-stage sessions featuring the best of the best in product, including Chad Dickerson (former CEO at Etsy), JJ Rorie (Author of Immutable), Shelly Kalish (Head of Product Partnerships at Facebook) and more. 
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Here in Cleveland, Ohio – it’s a day that most people look forward to as a true sign that Spring has begun – Opening Day for our hometown baseball team! Personally, I’m excited to watch the Guardians get things kicked off later this afternoon. But I’m also reminded that Opening Day correlates pretty well to the life of a Product team as well. 

Just as any professional baseball team needs to work together and communicate effectively to win games, a product team needs to do the same. It’s always important to make sure everyone on your team is on the same page, working towards the same goals, and communicating effectively. 

And just like a baseball team needs to be flexible and adaptable to changing conditions on the field (because as the great orator, Mike Tyson says – everybody has a plan until you get punched in the face), you need to be flexible and adaptable to changing market conditions and customer needs. The world of tech is constantly evolving, and it’s important to pivot quickly and respond accordingly. By doing so, you can ensure that your products stay relevant and successful over time.

Finally, just like a baseball team needs a clear game plan and strategy to win games, you need a clear product roadmap in place. Define your goals, objectives, and key results so that everyone on your team is working towards a clear vision. Yes, that plan may change – but it’s important to have it in place.

So there you have it. As you get ready to enjoy some peanuts and cracker jacks at the ballpark, remember these key takeaways from baseball that you can apply to your product team’s day-to-day.

And, of course… PLAY BALL!

Comparing product-led vs. sales-led vs. marketing-led growth. These days, Product Led Growth (PLG) is one of the most talked about topics in SaaS. Some talk about PLG as though it’s the only way for a software company to grow, but this is far from the case, as many companies continue to grow with traditional go-to-market strategies. In this guide Peter Zawistowicz looks at PLG Natives who began and grew using PLG, and PLG Transformers who started with a more traditional marketing-led or sales-led growth (SLG) strategy and then began applying PLG principles to speed up their growth. He also looks at the difference between product-led, marketing-led, and sales-led growth.

(via Peter Zawistowicz ⚡️)

Product-led vs. sales-led vs. marketing-led vs. customer-led: What’s the difference? In SaaS, your growth strategy is essential because customers expect meaningful experiences. Right from the opening phase of the sales funnel, through to your onboarding process, you need to impress your prospects and customers. Alex Morris looks at the differences between product-led, sales-led, marketing-led, and customer-led.

(via Customer Success Collective)

Product-led growth vs. sales-led growth vs. marketing-led growth: Which is best? When trying to scale your startup, you’ve probably run into the following three growth strategies: Product-led, Marketing-led, and Sales-led. All three strategies provide different results that impact your bottom line and complement different business setups. However, they aren’t a one size fits all type of deal. JR Farr explains the different growth strategies to help you find one that fits your startup business plan.

(via Lemon Squeezy)

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