Americans are tuning out of the news. After an all-time high in 2020, traffic and ratings across the industry have fallen into a slump.
You can’t blame ordinary people for being sick of perpetual crises, partisan bickering, and blink-and-you’ll-miss-it headlines. But who really wins when we stop paying attention? The same corporate and political elite who got us into this mess.
The Intercept exists to expose the real machinery of power, not to chase the 24-hour news cycle. But we’re not immune to the same decline in traffic and revenues that has squeezed other outlets. To close the gap, we need the ongoing support of our monthly sustaining donors — thousands of readers who give $5 or $10 a month to support our journalism— more than ever.
Today is the launch of our spring membership campaign, and we’ve set an ambitious goal of adding 3,000 new sustaining members by April 30 to keep our nonprofit journalism going strong.
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While readers turn away from the headlines, exhausted from the Trump presidency and the pandemic, the corporate elite and Washington, D.C., political class continue to grind away at the U.S.’s threadbare protections against disaster.
Take the biggest stories of the last few months: the Norfolk Southern chemical train derailment in East Palestine, Ohio, and the shocking collapse of Silicon Valley Bank. What do they have in common? Years of quiet lobbying that ensured those companies were free to cut corners and take big risks — with catastrophic consequences.
That’s exactly the kind of corporate and political malfeasance we set out to expose here at The Intercept. But we can’t do it without time and money, and that’s where our sustaining members come in.
These monthly donations aren’t just cash in hand now. Every ongoing commitment of some small amount each month helps us know we can follow an important tip, no matter how long it might take — whether that’s poring over corporate documents, tracking down sources, or standing our ground when a fight for public records goes on for months or years.
We’re not going to back down from this crucial reporting. But we need to grow our base of monthly donations to be in it for the long haul.
Become a sustaining member now →
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