The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
​A fun email for Friday. I hope you enjoy!

Edition: Friday, April 14th, 2023​
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🎤 Listen to this email here:

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Swipe:

A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost you MORE in replacement over time.

This graphic does that with two pairs of running shoes:

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Wisdom:

I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not necessarily to BECOME a professional copywriter.

This way you can improve any piece of marketing you ever send out:

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Interesting:

My advice for people coming up with taglines or slogans for their company:

Don’t pay attention to billion dollar brands!
​Example: Apple's slogan of: “Think Different”

Instead, you should pick a slogan based on your size:
• Small Company: Be very direct.
• Medium Company: Can be slightly vague.
• Big Company: Aspirational.

For example:

When you’re a giant brand you have many products and many services, so a “direct” slogan is hard.

That’s when you can go aspirational and vague like:

My personal opinion for best big company slogan is Geico, because their slogan also SELLS!

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Picture:

To me, this is what ideal male body looks like:

• Muscles look big (but not too big)
• Maintainable body fat
• Can still be limber

Judging by the picture above, he is 10% to 12% body fat.

My current goal for myself by the end of May is 15% body fat, and I think I can comfortably live at that percentage for most of my life.

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Essay:

One regret I've had is not putting my consulting on a platform.

​This tiny hidden page is what 100% of my consulting has come through 😂

That dumb page has results in hundreds of consulting calls over the years, I reserve Tuesdays for them, and they are great fun and educational!

• You get to hear people's cool stories and numbers.
• You get exposed to a bunch of different industries.
• You get to advise on marketing tactics and see the results.
• You make some extra cash.
• You get clients out of it.

But my big mistake has been...

Not putting myself on a platform and building credibility through those hundreds of sessions.

I wish I could reverse by a few years, and built tons of reviews and credibility on either: Intro.co, Clarity.fm, UpWork.com, MentorPass etc...

While consulting is not scaleable as other business activities (which is why I relegate it to just Tuesday's), I feel like personally LEARN a ton from other people, and make genuine connections as well (plus get paid for it).

This will probably be something I try to build up in Q3 of the year.

Step 1 is going to be picking the right platform to build on. I'm undecided about this still. I just made a profile on Intro here and will try that first:

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Step 2 would be to build up reviews and results on some platform.

While UpWork is associated with cheap hourly work, it has 50m+ views/mo, is world-wide, has many high end workers, and now has a consultation feature:

I'm curious if YOU have any experience with any good platforms for this? Reply and let me know!

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Sketch:

What I like most about this ChatGPT Cheat Sheet is that it all fits on one page. What a great download or one-pager to send people, and this type of “screenshottable” image does very well on social media!

Created by: @hasantoxr​

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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