If you’re optimizing your SEO strategy, consider these 8 Google-verified ranking factors when cleaning up your site:

1. Backlinks. These are one of Google’s strongest ranking factors. Build backlinks from other prominent websites on your subject.
2. Relevance. Understand what your audience is searching for. For example, if the top results for “air fryer” are blogs and listicles, users are in research mode and not necessarily ready to buy. Target accordingly.
3. Freshness. This is a query-dependent ranking factor. If there is demand for fresh content related to your keyword, be sure to update your page and publish articles regularly.
4. HTTPS. Improving security for your web visitors can help move the needle in your ranking.
5. Mobile-friendliness. Google uses mobile-first indexing, privileging sites that adhere to mobile usability, which you can verify using the Google Search Console.
6. Page speed. While your site doesn’t have to load the fastest, it must not deliver the slowest experience to users.
7. Core Web Vitals. These 3 metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) measure your page’s loading performance, interactivity, and visual stability.
8. Intrusive interstitials. These are page overlays that create an intrusive and disruptive user experience, triggering a negative ranking.

Check out the infographic at Social Media Today.

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