+10.7% more profits (5 minutes to apply)
Alwin ran an interesting experiment.
He wanted to A/B test what photo of him on his landing pages would generate more profits:
#A: Serious Alwin :-|
#B: Smiling Alwin :-)
Here are results...
Smiling Alwin won :) and generated:
+1.3% more sign ups
+9.9% more sales
+10.7% more total profits
P.S. If you thought about placing a smiling stock photo...
Quick recap. I featured a lot of studies that showed - real photos convert up to 45% better than stock photos.
Source: www.alwinhoogerdijk.com
Cheers,
Charlie Patel ;)
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