They Got Acquired - Smart place to find buyers

May 2, 2023
​Read on web​

Sarah Frost was running two profitable businesses. But she was about to have a baby, and she knew she needed to let one go.

So the former special ed teacher put Teacher Care Crate up for sale.

The subscription box business sent out 1,000+ boxes of self-care products for teachers each month, and brought in more than $100,000 in profit each year.

She listed it on several marketplaces, but months passed without a serious offer.

So she turned to an advisor for help, who suggested a different approach: sharing the opportunity in targeted Facebooks groups.

Frost picked three groups where potential buyers might hang out:

• A teacher-business owner group
• A women’s product-based business owner group
• A subscription box owner group

“I got so much interest, and that’s where most of my serious potential buyers came from,” Forst said.

Within three weeks, Frost wrapped up a 6-figure deal with a small business owner from a family of teachers.

Good thing, because she was seven months pregnant. “I was so relieved and happy when it was all over,” she said.

See the full story:

​How this subscription box founder landed a deal on Facebook, weeks before giving birth​

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Behind the business

Last week I put into practice one of my favorite mantras:

To get the big things done, let little bad things happen. (This is Tim Ferris' idea, paraphrased.)

More specifically, to get something big done, I ignored everything else.

The big thing I was working on was our first course for They Got Acquired. It's a high-level primer on how to sell your business, an hour of short videos that cover the basics.

When I created this brand, I did not envision launching courses. But after talking to 100+ founders looking to sell, and hearing myself repeat the same concepts over and over, I realized I should turn those questions and answers into a resource everyone could easily access.

Producing the course included:

• Outlining the lessons in a Google Doc
• Our designer turned those into branded slide decks
• Recording and trimming videos using Loom, so you can see both the decks and my face as I'm talking
• Loading the lessons into Teachable

That's it! Simple, yet high impact. We're keeping the price low, likely around $99, so it's an easy purchase for anyone who's interested.

We'll launch it soon in this newsletter!

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​
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P.S. I'm at CEX this week. If you're here, please say hello!

🙌 How we can help

Here's what we offer for founders looking to sell in the next year:

- Help choosing an advisor or broker you can trust

- M&A coaching if you have a potential buyer or want to approach buyers on your own

- A sounding board (free call) if you're not sure where to start

- Reports full of case studies and data about other founders who sold

- Posts covering the basics of how to sell your business​