BrainPint - Find Your Way

Hi everyone,

This week we're diving into expectation resetting, dark patterns and how to feel more in control of your life and work.

I'm opening some more slots for classifieds, which are a great way to support BranPint. If you want to get your product or service in front of >6k readers, do consider reserving a slot!

Cheers,
Janel

It's Ok To Outgrow The Life You Thought You Wanted
What happens when you step into the life you’ve worked for, and realize it no longer feels as fulfilling as you imagined it would? It's absolutely alright to outgrow your past aspirations and goals. "Sometimes, learning what you don’t want might be as important as discovering what you do. That’s growing, too."

The Only Metric Of Success Is The One We Ignore
Warren Buffett says that his measure of success comes down to one question: “Do the people you care about love you back?” An important piece about why building a community and making friends leads to a fulfilling life. "Community is about a series of small choices and everyday actions: how to spend a Saturday, what to do when a neighbor falls ill, how to make time when there is none. Knowing others and being known; investing in somewhere instead of trying to be everywhere."

Dark Patterns: How Subscription Companies Make It Difficult For You To Unsubscribe
The pudding.cool team examines dark patterns, which are tactics used by websites and apps to manipulate users into taking actions they might not otherwise take. They signed up for 16 different services like Amazon, Vimeo and Netflix and immediately tried to unsubscribe/cancel to document the ways companies make it hard for users to leave.

10 Copywriting Tips To Improve Conversion
10 useful tips to improve copywriting skills. Apologies, missed the link the last issue! Here are four which stood out:

• Make it about them - What are the main problems you solve? How does their life change as a result?
• Use simple words - Cut the jargon, make it easy for people to understand.
• Tell a story to make your message more memorable and relatable.
• Handle objections - Identify the most common objections that come to people's mind & proactively handle them.

How To Properly Apologize
It’s easy to give a bad apology. Here’s how to give a good one in six steps:

• Say you’re sorry or that you apologize. Use the words “I’m sorry” or “I apologize.”
• Name or specify the infraction you’re apologizing for.
• Show you understand why your actions were harmful and hurtful, and the effect it had.
• Don’t make excuses, but offer an explanation if needed.
• Say what you are doing to ensure this situation won’t happen again.
• Offer to fix what’s broken - e.g. replacing a broken wine glass or offering to spend more time with a friend who feels neglected.

High Agency: How To Feel More In Control In Your Life And Work
High agency is the ability to take control of one's life and make decisions that lead to positive outcomes. How do you move from low agency to high agency? This article shares practical tips.

Dark Reader - Browser extension that changes the color scheme of websites to a dark color palette. Enable dark mode everywhere.

Just Sign PDF - Tool that helps you sign a PDF on your local device without uploading it to random servers. 

Design Principles - An open source collection of Design Principles and methods to help you make better decisions.

Setapp - A collection of 240+ trustworthy, advanced-functionality paid apps under one subscription, that I truly love. For Mac.

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The Collective Noun Catalog - Discover the whimsical world of collective nouns through this resource. From a murder of crows to a parliament of owls, this catalog features a wide array of group names for animals and things.

Lofi ATC - Listen to live air traffic control, mixed with lofi hiphop. Very soothing.