GrowthHackingIdea - 450% increase in sales (A/B test)

While A/B testing different marketing emails, the people at Vero were able to get a 450% increase in sales!

Here's what they tested:
1. Emails surrounding customer onboarding
2. Regular blog updates
3. An educational course
4. Random offers and updates

Results:
1 and 2 got better conversions into sales but...
Only 2% of the targeted leads took any of the offers.

So they decided to test an additional option #5:
5. Emails focused toward a specific need or “pain point.”

Final result:
A 450% increase in sales!

Are your emails focused toward a specific pain point?

Source: www.afteroffers.com


Cheers,
Charlie Patel ;)



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