Most news outlets try to conceal what these emails are really about with clickbait or misleading subject lines. But I'm going to get straight to the point:

I'm going to ask you to become a paying subscriber to Tangle.

Why should you?

Most importantly, because you get a lot of bang for your buck. Tangle subscriptions are just $5/month or $50/year, which is cheaper than basically everyone else. But our prices are going up later this year. So this is one of the last chances to subscribe at this price. When you subscribe:

  • You get our special Friday editions (including this week's)
  • You get original transcribed interviews, deep dives, reader requested content, personal essays, and inside information about our business
  • You get ad-free newsletters Monday-Thursday
  • You get access to the comments section
  • You get baked into any additional offerings in the future
  • You get offers from some of our partners

How do you know it's worth it?

We have over to 9,000 subscribers. Every month, less than 1% of them cancel. That's how much they like it. Put differently: 99% of all subscribers stay subscribers every month. Some subscribers who really want to support our work sign up for our "Thank you" tier, which is $199/year. You can do that here.

Why do we need it?

Most news outlets will give you some high-minded stuff about how they are changing the world, holding the powerful to account, or remaking media. But the truth is we are still a small fish in a big ocean. I'm just trying to hire some more help, pay for the production of our YouTube channel, launch a weekly round-up newsletter, improve our content and invest in some growth.

For context: NBC's Chuck Todd earns $10 million per year. Fox News's Sean Hannity makes $40 million per year. Hannity's salary alone is (literally) 88 times more than we make in annual revenue for our whole team.

We're trying to change the news, but it's an uphill battle. Every subscriber counts.

Anything else?

Yeah, thank you! If you're reading this, you are supporting an independent news organization trying to build something fresh. We send these dedicated emails asking for subscribers about once every quarter, and the last one I sent was in January. I know they can be annoying, but I hope you understand why we are asking.

Remember: If you can't afford a subscription, just write in and let me know. I'll gift you one on the house. And if you want to be generous and help fund those gift subscriptions, please consider our "thank you" tier.

Thank you!

Best,

Isaac & the Tangle team