The DO Lectures - The write way to growth.

Hello ,

Imagine a world where your social media followers are frozen at their current number.

The followers you have now are all you will ever have.

What would you do then?

Eek.

Hint: Serve your community, not the algorithm.

Well, you would have no choice but to stop working for the algorithm.

And start finding ways to mean MORE to the followers that you ALREADY have.

Hmmm.

Rethink where you are now.

If I look at my Twitters followers, I have 13.5K followers.

One way to look at it is I have a small following.

Another way to look at it is that’s enough people to fill the 100-person Do Lectures for the next 135 years - assuming they all want to come.

The Real Secret Sauce:

If we served the people we already have better…

if we inspired them more

if we were more useful to them

if we meant more to them…

The by-product of serving your current followers better is that you will have more growth than you could ever dream of.

Here’s a Real-Life Experiment:

Last week I wrote two Twitter threads to show you the write way to grow. Similar time spent on both. Similar length. No money spent on either.

Twitter thread Number 1.

This is what most people do. They share useful information.

It had 5K impressions. Not bad, but not great either.

Why? Information alone is not enough to light up the brain.

Twitter thread Number 2.

This is the write way to serve your people. Inspire them.

Emotion beats information.

Result? 20X more attention. It got 112K impressions. Let me say it again, emotion beats information.

The goal was to inspire my existing followers, not to grow my numbers. But guess what, my follower count still increased.

Why this matters?

If you learn the write way to grow, you will focus on inspiring the people you ALREADY have. That is the master key to growth.

You don’t need more people; you need better relationships with the ones you already have.

Last week at Makers+Mavericks, a lady came up to me and told me that I had saved her business because of my course she had done, that to me is….everything.

On May 18th, I will be running the Lazy Discipline Pro workshop in London to share the write way to grow your business. (Next one in Spring 2024.)

See you there,

David Hieatt

Co-founder

P.S. Serve your people the write way and watch your business thrive and prosper.

BUY NOW

THE LAZY DISCIPLINE SYSTEM

# Lesson 1. Define Your Unique Voice.

The chances of you being born were 1/400 billion.
Everything about you is unique…until you start writing.
Then you try to fit in.
You become ‘to whom it may concern.’
And you wonder why you are not winning the attention war.
This lesson is important.
This is the MADE FROM CONCENTRATE they talk about on orange juice bottles.
There is an invisible wall between you standing out and staying stuck.
The Pro learns how to break through the noise.
Reassuringly, that comes from clarity, not working harder.

“I am not here to teach you to be more like me, I am here to teach you to be more like you.”

# Lesson 2. The Insight Factory.

'I don't know what to write.'
When the amateur says that, it is not a lack of ideas but too many.
They don’t know how to choose.
They don’t have a framework.
The framework makes finding ‘INSIGHTS’ easy.
The framework makes choosing which one to write about easy.
The framework removes indecision.
The PRO spends less time choosing and more time writing.
That is important.
The framework also teaches you to observe.
Better insights come from observing like a PRO.
Insights light the brain up in ways that information alone does not.
The PRO knows this.
And writes to light up the brain.

# Lesson 3. The PRO masters the Platform.

It is you versus the algorithm.
And yes, you are an adult.
And this is a dumb, stupid game.
But you are writing on LinkedIn to get attention.
And the algorithm decides if you get it.
We must learn how it decides.
What are its rules?
What doesn’t it like?
What does it love?
The PRO learns the nuance of this darn thing.
When the PRO writes, they know how to beat the gatekeeper.

# Lesson 4. The Word Gym.

The Pro has the same number of letters as the amateur.
But the PRO has learned to rearrange them in a more powerful order.
The PRO has learned structure.
The PRO has proven frameworks.
The PRO understands the power of examples and metaphors.
The PRO knows which words hold magic.
The PRO went to the word gym.

But know this; the Pro is more like than you think.
They have the same number of hours in the day.
The same need for rest.
And the requirement for food.
But somewhere on their journey, they came to a decision.
To turn PRO.
To not dabble. Anymore.

# Lesson 5. Emotion is your superpower.

My business is different.
This is the biggest reason I hear why people can’t use emotion in their business.
And it is a big fat lie.
Every business is a conversation between one human and another.
And every business is a relationship.
And every relationship is either strong or weak.
And it is weak because you do not feel anything for the other human.
The PRO understands they must make people feel something about what they are talking about.
The PRO has empathy.
The PRO understands.
The PRO interrupts a conversation already going on in their head.

The PRO targets emotion.
The amateur avoids it.

“No tears in the writer, no tears in the reader.” – Robert Frost

# Lesson 6. How to use ChatGPT like a Pro?

The PRO has tools for an easy life.
The PRO has research systems.
The PRO uses technology to help them be more interesting.
Right now, the amateur is fearful about ChatGPT.
They should be.
Average is easily replaced.
But instead, the PRO has ALREADY learned how it will save them time on research.
And how that will free up more time for INSIGHTS.
More time for NEW viewpoints.
More time for UNIQUE conclusions.
The PRO will use this technology to gain more attention.

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The DO Lectures Ltd. The Old Jeans Factory, Bath House Road, Cardigan, SA43 1JY

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The DO Lectures - The write way to growth.

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Chicken Shed Chronicles.

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Lazy Discipline PRO. London. May 18th.

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