Demand Curve - The head of growth vs agency dilemma 🤔

Hey there, 

Story time:

Imagine you're the founder of a promising startup. You've just launched your product and started seeing some traction. Word of mouth is spreading, and your hard work is paying off with new users and rising sales.

But now comes the next question: "How do we grow faster? Should we hire a Head of Growth or an agency?"

One of your friends recommends an agency they had success with. You think, "If it worked for them, it'll work for us, right?"

After spending a couple of months going through the agency's onboarding, they hit the ground running. They launch ad campaigns and build a few landing pages. But six months later, you find yourself in the same spot as before (just tens of thousands of dollars lighter).

Starting to feel the pressure, you meet with the agency. "What's going on? It's been six months and we're not seeing any results." They inform you that ads might not be your best bet, and suggest content marketing instead.

But there's a catch: they only do ads. You're back to square one.

So, you pivot and start looking for a Head of Growth, specifically someone with content marketing expertise. After a strenuous five-month search, you make a hire. 

They get to work, but again, after six months, no substantial growth.

You confront your new Head of Growth who asks for more time, asserting that content marketing is a slow process. But you're burning cash and under pressure to show growth for your next round of funding. In your desperation, you demand "immediate" results. But their area of expertise is content. They struggle to pivot to other tactics and, seeing the writing on the wall, put in their notice to depart your company.

END SCENE 🎬

If that sounds familiar, you're not alone. We see versions of this story play out time and time again.

Were there things the founder could've done to avoid those missteps? Absolutely.

But this dilemma is exactly why we made the Growth Program—we wanted to give startups a third option.

The program empowers you and your team to take charge of your growth. It walks you step-by-step through the process of developing the right strategy for your startup based on your current goals and resource constraints.

You'll then follow our playbooks to put that strategy into motion. The playbooks show you exactly how to execute, making the Growth Program a great option even for those without any prior growth or marketing experience.

The Growth Program was designed by the strategists behind our agency, Bell Curve, one of the top growth agencies in the world. The same people who have grown leading companies like Ancestry, Clearbit, Microsoft, and Pilot.

You could pay $10,000 (or more) per month to work with a top-tier agency. Or you could get access to the same strategies, playbooks, and frameworks through the Growth Program for just $1,200.

Best of all, we're offering a 25% discount through the end of May.

Ready to take control of your startup's growth and build your internal expertise with the Growth Program (so that you're ready to make the right hiring decisions when it is time to bring on an agency or head of growth)?

Learn more about the Growth Program and enroll for just $900.

Cheers,

Neal