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Hey there,

Welcome to the 119th edition of Growth Currency⚡— the now-fortnightly newsletter that helps you start + grow + improve + monetize your newsletter.

Yep—it's meta: a newsletter about newsletters. Check out older editions here.

In this edition:

» 3 things you need to consider before paying for subscriber growth 💸
» A virtuous cycle of newsletter growth 🔁
» 10 powerful newsletter tools ⚒️
» Selling out 2 months of newsletter ads in 23 hrs ⏱️

…and more!

Shall we?

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ARTICLE by Growth Currency⚡

3 THINGS YOU MUST CONSIDER WITH PAID SUBSCRIBER GROWTH

I recently wrote about the rise of newsletter recommendations.

But something I didn’t cover in depth was the paid growth opportunity.

SparkLoop launched its Partner Network in 2022, along with its Upscribe recommendation widget allowing newsletter publishers with Partner Programs to pay other newsletters in their partner network for qualified, approved subscribers.

Beehiiv just launched its Boosts feature to do the same in its network. Likely only a matter of time before Substack (and others?) follow suit.

These platforms are trying to solve the “big problem” for newsletter publishers: newsletters are notoriously hard to grow. So, this newfound opportunity to jump in and start blowing budgets to get new subscribers is TEMPTING.

But before you do, there are a few things you need to figure out.

You can pay for newsletter subscribers — but should you?

First, will more subscribers help you reach your newsletter goals?

A bigger email list can help you…

→ sell more of your own products & services
→ convert more subscribers to a paid newsletter subscription
→ charge a higher advertising & sponsorship rate
→ make more affiliate sales & commission

So if you have revenue goals, a bigger list can help. But before you start swiping your credit card for more subscribers, there are a few key factors to consider…

• Subscriber Quality
• Subscriber Lifetime Value
• CAC Payback Period

If you’re not careful, you could wind up paying for subscribers who…

❌ don’t engage
❌ cost you more than you can afford
❌ and inevitably get deleted during your next cold subscriber cull

So let’s get strategic and not burn cash.

​READ THE WHOLE ARTICLE »​

LINKS by Growth Currency⚡

"Knowledge is the currency of growth."

​

GROW YOUR NEWSLETTER

⚡ How we use (and love) SparkLoop with They Got Acquired by Alexis Grant

Key takeaways: Learn how and why Alexis grows her newsletter with SparkLoop:

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⚡ A Virtuous Cycle of Newsletter Growth by Armando Roggio

Key takeaways: Armando explains how by following the 3 steps of the Virtuous Cycle (below), you can crank up your growth as you reinvest the revenue from your growing list.

→ Advertise for new subscribers
​→ Monetize subscribers (quickly)
​→ Optimize for growth

​

IMPROVE YOUR NEWSLETTER

⚡ 10 Powerful Tools to Boost Your Newsletter by Yong-Soo Chung

(This is a podcast link but the tools are all listed in the show notes.)

Key Takeaways: Yong-Soo has grown a lot with newsletter swaps (in-network) and cross-promotions (off-network), and this is the most important point he makes:

→ The Golden Rule for newsletter swaps: Growth Rate > List Size

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MONETIZE YOUR NEWSLETTER

⚡ Here's how I sold out two months' worth of sponsorships in 23 hours by Anthony Castrio

Key Takeaways: Anthony dropped his prices to the point that demand overtook supply. This reminds me of Josh Spector's philosophy of preferring to sell out a 70-seat theatre ("We're sold out!") than selling 70 seats in a 100-seat theatre.

Anthony Castrio @AnthonyCastrio I want to sell out of sponsorship slots for February so I'm going to do something kind of dumb. Sponsorships are now $5 for one or three for $10 until the month is sold out. https://www.passionfroot.xyz/boteatbrain passionfroot.xyz Advertise on the Bot Eat Brain newsletter and... Let's work together! Visit my Passionfroot page for more info and to book your s... 1:45 PM • Feb 15, 2023 0 Retweets 11 Likes Read 6 replies

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Thanks for making it to the end—I try and save some personal ramblings for this space.

Hey.

Thanks once again for reading to the end. Know that I appreciate it, and you.

If you read this section last week, you learned it was the penultimate edition before a mini-hiatus.

Which means this is the final edition before a 3-month break.

I'll see you back here again in a bit. Be well and enjoy your summer (or winter)!

✌️

​
How would you rate this edition?

​⚡⚡⚡⚡⚡ Electrifying!​
​⚡⚡⚡ A decent jolt.​
​⚡ Just static...​

​

PS - here are last edition's TWO most popular links:

#1: Are your newsletter readers ADDICTED? by Growth Currency ⚡ (79 clicks) ​
#2: The 3 emails you should send after someone gets your lead magnet by Jeff Felten (73 clicks)

Other resources to help you:

→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers​
→ The Ultimate Creator Database of Awesomeness​
→ Advertise in this newsletter​
​

Peace and platonic love,

Dylan

​Twitter | Medium | Instagram | TikTok​