• The new Liquid Death campaign featuring Whitney Cummings is horrifying.
• The North Face is the latest brand to receive backlash for a Pride Month campaign.
• This sunglasses brand has 5 Instagram accounts… strategically.

Tuesday: Google announced two new, video-first campaign types for advertisers looking for more views or more demand: Video View and Demand Gen. 

Wednesday: Successful paywalls incorporate good design, transparent pricing, functionality, and, above all, something irresistibly valuable behind them. Consider these 8 tips to design yours.

Thursday: Fake door testing is a research method used in UI to gauge demand and validate interest for a product or feature before development. For example: a CTA button that goes nowhere but reveals to you just how many users clicked to find out. Here’s how to run a fake door test.

Stephen asked, “Thoughts on using ChatGPT for cover letters when applying for a job?”

Taryn asked, “Anyone ever donate outdated swag to nonprofits or other orgs?”

Christina shared, “Genius marketing by Chili’s.”

Jennifer shared: “What a rebrand THAT would be!”

Here’s what’s good on the Carney Slack Channel this week:

Wearing: These Luminette light therapy glasses.

Reading: “What not to share with ChatGPT if you use it for work,” by Cecily Mauran for Mashable.

Listening: This “Steely Danzig” mashup by demi adejuyigb.

Playing: Scratch, the block-based programming website created by MIT for kiddos. For real though, it’s pretty fun.

Ingredients

• 2 oz. melon Liqueur
• 1 oz. (30ml) Coconut Rum
• 1 oz. (30ml) Creme De Banana
• 2 oz. (60ml) Lemon Juice
• 6 oz. (180ml) Pineapple Juice
• Garnish: Pineapple Wedge

Steps

1. Add ingredients to an ice filled glass and shake well to mix.
2. Add ice to serving glass and strain mix on top.
3. Garnish with a pineapple wedge and straw.

Answer: Sorry, LinkedIn does not currently have a chatbot to help you find a job. Yet.

But seriously, the new IG update lets you add a song to your Instagram profile yet (what year is it?).