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New Product Discovery

Hopefully, this is not a controversial statement: product discovery is one of the first things you do when working on a new product. Yet while people agree you should do product discovery, there are differing views on how you should approach it.

6 Product discovery methods you’ll need as a product manager. Product discovery is a huge and often overlooked part of a product manager’s day-to-day job. Product managers, and anyone wanting to become a product manager, handle a sizeable chunk of any business: keeping the product useful, relevant, and ahead of the competition. The key to such success? A healthy product discovery process. Janna Bastow explains what that looks like, including product discovery methods and the tools that will help you along the way.

(via ProdPad)

Discovery is not a process. It’s pretty common for people who are new to product development to think that product discovery is a process, but we need to understand that’s incorrect. Product discovery is a set of tools to help us mitigate the risks of product development. Joca Torres explains that product development teams are a big part of your company’s costs. You need to be sure that you’re investing their time in developing things that help the company reach its objectives while addressing your customer’s needs.

(via Joaquim Torres (Joca))
 

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Product discovery: A practical guide for product teams. Tim Herbig shows you how to go beyond cliché advice, like “just talk to users more often,” to make sure the practice of Product Discovery helps teams to make real progress.These are the exact techniques that he uses to help Product Teams around the globe navigate the uncertain problem space of their user segments and identify solutions that are worth building through evidence-informed prioritization and testing.

(Via Tim Herbig)

Product discovery is a waste. That’s what Jay Melone told himself in order to avoid discovery for a new product he’s building for New Haircut. Contrary to the discovery methods he teaches his clients, he skipped discovery and jumped right to solution mode. He thought he knew what to build… That it would be faster to build first, and measure and iterate after. Outcome: Build Trap. He wasted 12 weeks, built the wrong thing, and had to start over. To help you avoid the same mistake, Jay describes the 5 indispensable discovery methods he’s using this time around.

(Via New Haircut)

5 Stages of product discovery: From idea to reality. Product management is a discipline that focuses on taking on a problem with solutions that aren’t real (product vision) putting together a short-term bridge (product strategy) and bringing together ideas that make that bridge a reality. Turning that bridge into reality is the work of product discovery. Adam Thomas looks at the stages of product discovery. These stages can vary based on the environment that you are in but, overall, you can put them in five buckets - ideation, research,  prototyping, production, launch, and marketing. 

(via airfocus)

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