48% more conversions (5 minutes to apply)
Jason Thompson wanted more people contacting him from his blog.
He invested 5 minutes into changing one thing and as a result boosted his number of leads by 48%.
Here's what he did:
1. In the contact form he deleted his generic contact icon.
2. He replaced it with his own photo.
That's it.
Did you try to use your real photo near your email, phone, or contact form?
Why does it work?
People want to connect with other people emotionally.
The photo makes that emotional connection so much easier.
As a result - drives more leads.
Source: vwo.com
Cheers,Charlie Patel ;)
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