GrowthHackingIdea - 47% more clicks (copy A/B test)
Optimizely ran a simple copy test on their navigation bar.
They changed the copy of a very popular CTA (a lot of startups have it).
This new phrase:
1. Achieved 47.7% more clicks.
2. Increased their page views by about 50%.
3. Increased overall website conversions by 8%.
Old version of the CTA: “Why Use Us”
New version: “How It Works”
Do you have a “Why Use Us” (or "Why Us") phrase in your navigation bar?
Time to boost your conversions ;).
Source: neilpatel.com
Cheers,Charlie Patel ;)
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