Don`t lose 32% of your revenue (Epic secret)
Inactive email subscribers hurt your delivery rates.
As a result, the people who really need your emails and open them may start to receive them in a Promotions tab or in Spam.
One day, HubSpot removed 250,000 inactive subscribers from their mailing list because of this.
But... MailChimp analysed 60 million e-commerce purchases and 40 million email addresses from retailers.
They found that 1 inactive subscriber is worth 32% of an active subscriber.
Oops... When you kill your inactive subscribers, you kill a lot of your revenue.
Dilemma:
1. How do you not hurt delivery rates?
2. And not kill revenue?
Here's the super simple secret solution I use.
It helps me to reactivate 10% of inactive subscribers every week.
I send emails to inactive subscribers from:
1. Another email address.
2. Another domain name.
3. Another IP-address.
;)
It allows me to not hurt delivery rates of my main email/domain/IP.
Works like magic :).
P.S. Somebody please tell HubSpot about this ;). Their mistake hurts me.
Cheers,
Charlie Patel ;)
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