Reddit has announced two new ad formats for marketers looking to reach shoppers when and where they’re ready to buy.

Contextual Keyword Targeting

Opt for this to get your ads in front of a broader range of Redditors. Contextual keyword targeting lets you select specific keywords to associate with your brand or align with your ad copy, allowing you to be present during active conversations where users are in active discovery/research mode—right where you can add the most value. This new format is helpful if you don’t have a specific target community in mind.

Product Ads

Redditors are unique, high-value customers that react positively to brand advertising on the platform. Plus, Reddit is a known product search engine for users looking for honest reviews and recommendations.

Product Ads, which feature descriptions, pricing, and a CTA button to your own product page, help you connect with high-intent Redditors who are ready to make a purchase decision. Bonus: If you’re already activating shopping campaigns on other platforms, you can import that catalog straight to Reddit’s Ad Manager.

Check out the full announcement at Reddit.

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