The DO Lectures - 3-Day Writing Masterclass.

Dear fellow founders, company of ones, and all those who are yet to take the leap of faith but just need that last final gentle kick in the shins to do so.

This email is going out to 42,000 of our optimistic rebels community. Even though there are only 30 places available for this Masterclass, this email shares an insight that can help everyone with their writing.

So yeah, buckle up; I want to help you to rethink one unsung part of the founder’s job. Perhaps, the biggest factor between success and failure.

• Every brand is in the story business.

• But.

• Most brands don’t get it.

• Some knock it out of the park.

• Founders who tell their story well, win.

Now, you would think founders would pay attention to this one skill, but most dismiss it. They prefer ‘build it, and they will come.’

They build it. They don’t come. They fail.

Harsh.

But it happens every day.

The founder did not tell the story, so it mattered. That is how you can win.

Story is never the biggest thing about a product. Salt is never the biggest ingredient of any dish. But when it is missing, even a little bit, the whole thing falls flat.

Story is salt.

It makes our senses come alive.

And our brands.

The Big Mistake.

Founders say this all the time: I need to find our voice.

And they are wrong about it all the time. Here is why.

• You find your car keys.

• You find the dog lead.

• You find your bag in the car that you had looked everywhere for.

• But…

• You don’t find your voice.

Because you never lost it. It is always there. It is within you.

It is YOU.

The awkward unspoken pain point is: Will you let it come out?

In short, can you get out of your own way? And what do you need to do differently to release the handbrake on you?

Fear Kills Voice.

How come close friends know you have a wicked sense of humour? How come you can give a talk to a small crowd but not a huge one? How come you are letting others win when you know you are better?

Telling your story so another human feels it is all about letting go.

• But.

• They will judge me.

• They will say snarky remarks.

• They will make me want to curl up into a little ball and cry.

Yup. And more.

On the flip side, those people whom you will never meet and whose opinions you seem to care so much about won’t care enough about you to come to your funeral.

Telling your story better is 20% about improving capabilities. You don’t have to be Shakespeare, for soothsakes.

80% is learning not to give a sh*t.

“I don’t want you to write more like me; I want you to write more like you.”

The Lesson?

If this was an easy thing to do…you would have done it by now.

My 3-day writing Masterclass called ‘Words of Mouth’ understands the real work is on releasing the handbrake on you. This is not for dabblers. As Wonder pets say: This is sewios.

As difficult as the work will be, on the other side of it is knowing that you can then have a cut through year.

Because, at last, people begin to hear you for the first time. The vibration shifts. And they can feel it.

And you leave struggle for the last time. And never return.

Hope you can make it.

David Hieatt

Co-founder

P.S. We have reopened the Early Bird Tickets for the next 48 hours. It will save you £500. Currently, there are 18 places left.

Payment plans can be arranged by emailing info@thedoleoctures.co.uk

Find Out More

What do the 3 days look like?

You will work in pairs. Different pairs each day.

It won’t be just listening to inspiration or capabilities.

This will be you having to pitch ideas, and write the words with a crazy deadline. Don’t worry, it is a small group of just 30.

And after the first awkward hour, everyone will relax. We are all here to help each other.

Of course, there will be a part of you that hates it. That is the part of you that wants to stay as you are. This won’t be easy work. But it is the work that will bring you the results you have always wanted.

Day 1. You versus You.

1. Routine. How to play the long game?
2. Identity. Is the past driving the future?
3. How to use peaks and valleys to your advantage?
4. How to focus on looking after your energy?
5. How to master your time?
6. How to let go of what others think?
7. How the busy head gives you shallow ideas?

Day 2. Amplify Your Voice.

1. The journey from unknown to known.
2. How to become more YOU.
3. How to write to the heart? The decision maker.
4. How to gain influence.
5. How to get consistent?
6. Role models. And how we can learn from them.
7. Pitch hour.

Day 3. How to use all this to grow your business?

1. How to launch?
2. How to grow your list?
3. How to pick your platform?
4. How to sell? And still feel good.
5. How to test like a pro?
6. How to use writing frameworks to guide you?
7. How to enjoy the ride?

Who is this for?

• Companies of One.
• The C.E.O (Chief Everything Officer)
• Those keen to work smarter, not harder.
• Those who want to become their own boss.
• Those seeking other like-minds.
• Those wanting to launch or grow their business using the tool at the end of their fingertips.

Who is not for?

• Dabblers.
• This is a big investment of time and money, don’t waste either.
• It will give you incredible results.
• But you must do the work.

What can I expect?

It will push you. Challenge you.
And ultimately change you.
Along the way, you will get to know 30 amazing people.
Everyone will be there to help you.
You will stay in touch with people from these 3 days, maybe for the rest of your life.
And your writing will become more you.
And it will give you incredible results for your business.
It will not be the easiest 3 days.
But it could be amongst the most important for you.

Details:

After each hard day, there will be a fun night. Great food and wine. And conversations with a small group of amazing people. All on the farm.

Wednesday 19th July - Friday 21st July.

Accommodation is not included. But we have some great suggestions.

Find Out More

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The DO Lectures Ltd. The Old Jeans Factory, Bath House Road, Cardigan, SA43 1JY

Friday, May 10, 2024

“It is the nature of man to build the most complicated cage of rules and regulations in which to trap himself, and then, with equal ingenuity..." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The DO Lectures - 3-Day Writing Masterclass.

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