You don’t usually hear from me, but my name is Michael Sherrard, and I’m the Membership Director at The Intercept. It’s my job to ensure that we meet our ambitious goals for fundraising from readers and members like you.
I’m writing to you today because we’re approaching the midpoint of 2023, and unfortunately we’ve fallen behind the pace we need to keep The Intercept’s investigative journalism going strong.
This is an especially challenging time for digital news outlets like The Intercept. With costs rising and changes in the social media ecosystem making it harder to attract new readers, we’ve seen online news sites like BuzzFeed News and Vice News shutting down or filing for bankruptcy.
Some have gone so far as to call it “the end of this digital media age.”
Here at The Intercept, we remain bullish about the future of independent journalism, but our nonprofit newsroom depends on donations from readers to grow and strengthen our reporting.
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One reason we’re so confident is because of the incredible success of our membership program, which we launched in 2017. Since then, more than 100,000 people have donated to The Intercept, with many signing up as recurring monthly donors.
This has provided us with a unique base of support to fund the long-term reporting projects and investigations that The Intercept is famous for.
But I will tell you that every time I speak to one of our reporters or sit in on an editorial meeting, I hear ideas for new investigations that we would love to take on if we had more resources.
I want every one of those promising investigations to move forward, and I know you do too. But to make that happen, we need more readers to step up with a donation.
