With more than 500 hours of content uploaded every minute, YouTube is a crowded space. The key to successful YouTube marketing is to create high-quality, engaging video content and embrace the power of a paid strategy for faster results. Here are the top 10 video types that work like magic:

1. 1. Social media videos (e.g., YouTube Shorts, Stories, and Community posts).
   2. How-to videos and/or explainer videos.
   3. Branded stories (e.g., short films, series, and/or documentaries).
   4. Interviews with influencers and/or subject matter experts.
   5. Thought-leadership videos with company leaders.
   6. Stories about your organization.
   7. Customer testimonials, case studies, and/or success stories.
   8. Product demonstrations, either animated or actual.
   9. External training videos and/or formal education on topics.
   10. Livestreaming videos (e.g., YouTube Live and Premieres).

Check out SEJ’s guide to YouTube marketing for more tips.

Flo and her Progressive colleagues star in a not-so-subtle co-promotion with Warner Bros. “Ken” you guess who?