The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼
​A fun email for Friday. I hope you enjoy!

Edition: Friday, June 30th, 2023​
​*Last Call for Copywriting Course Mid-Year Sale*​

🎤 Listen to this email here:

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Swipe:

Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from complex design style, to simple, back to complex.

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I think in the last 10-20 years I've seen the "simplification" style of design, and now I think it'll start to swing the other way with bolder and more complex designs.

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Wisdom:

This image is a cool demonstration why it’s better to take smaller steps.

Instead of “I want to make $1,000,000 right now” try “I’m going to make $100 this week.”

Then expand goal, and move to the next step.

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Interesting:

Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “Triggers” that can cause people to purchase something.

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I have referred to this list countless times when building campaigns!

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Picture:

I'm trying to spruce up my home office video setup, so @theKevinShen and team helped me first design this rendering for the backdrop:

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I bought all the stuff required, and this is how it looks in real life (I don't know anything about lighting, so forgive the picture).

Kevin will be helping shuffle things around soon, and I'll update how that goes. Some constraints I had for this backdrop:

#1.) Make it a cool vibe for working.
​#2.) Don't clutter it up with tons of studio equipment.
​#3.) I didn't want to rip out the grasscloth wallpaper.​
#4.) The room must also doubles as extra guest bedroom when I've got a full house of people (that couch turns into a queen bed).
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Currently the setup looks like this with me in the shot.

The next step is to get the lighting setup correctly.

I'm trying to keep my desk as un-touched by equipment as possible which is difficult.

I also like having all the cameras and lights be sit-stand with my desk...another hurdle.

This is the desk against the wall I usually work at:

Anyways, I'll update more as progress continues! Hope you liked this little desk tour :)

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Essay:

Sometimes in marketing, math formulas are used, but they are often too boring or dry....and people glaze over them. Like this:

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Instead I like to make these into “Visual Math Formulas” which makes them easier to understand.

Here’s 4 examples:
- Churn Rate
- Average Order Value
- Conversion Rate
- Customer Acquisition Cost

Churn Rate:

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Average Order Value:

Conversion Rate:

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Customer Acquisition Cost:

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When you add easy visuals to something, it reduces the number of "Brain Cycles" people need to comprehend it.

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Splurge:

Should you answer this call??

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I'm letting you know TODAY IS THE LAST DAY to get a full 35% off the Copywriting Course for a full year.

That brings the price from $750 → $487.50 for the entire year.

I want you to optimize the hell out of your Q3 and Q4 this year, and starting right now is the way to go:

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I want you to strengthen the hell out of all your marketing materials, which adds up to a having a great Q3 and Q4:

The deadline is tonight at 11:59pm, so jump on this now:

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Normal: $750 ​
​Today: $487.50
(use coupon MIDYEAR at checkout) ​

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I hope you enjoyed your Friday, and hope to see you in our private Members Area today!​
​Sincerely,
Neville Medhora

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