Product Lifecycle

Part of being a product manager includes managing your product through different stages of its lifecycle. There isn’t complete agreement on how many stages there are (is 4, 5, or 8?) There is agreement that you need to adjust your product management approach based on the stage you’re in. Read on to find out more about those stage and how you should adjust your approach in each stage.

The product manager’s role at each stage of the product lifecycle. The product lifecycle refers to the stages a product goes through from the moment you introduce it to users to when you remove it from the market. Monica Dhiman defines the five stages of the product lifecycle (development, introduction, growth, maturity, decline), and explores the role of the product manager at each stage.
(via LogRocket)

From Introduction to Decline: The 4 stages of a product life cycle. Any product introduced to the market is bound to have a shelf life. The journey of a product—from its introduction to its decline—is called the product life cycle. The product, therefore, goes through various stages during this trajectory. With a deeper understanding of this journey, businesses can improve the sales of their product with strategies depending on where the product is in its life cycle. The folks at Emeritus dive into the main stages of the product life cycle that business leaders and entrepreneurs are actively adopting to succeed with their marketing strategies.
(via Emeritus India)

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Musk vs Zuckerberg
Ready for another story that makes us all feel like we’re living inside of a fantasy world? How about this one: Elon Musk and Mark Zuckerberg battling it out in an MMA-style match. And yes, they’re apparently dead serious.

The rumblings began when Musk, Tesla and SpaceX's frontman, challenged Zuckerberg, mastermind of Meta and Facebook, to a cage fight. The response from the collective universe was a resounding, "Excuse me, what?" Yet, in a surprising twist, Zuckerberg accepted with a terse, "Send me location", echoing UFC superstar Khabib Nurmagomedov's notorious challenge to Conor McGregor.

And now, TMZ reports that Italy is attempting to coax the contenders to stage their showdown in none other than the Roman Colosseum. Yes, you read that right, the very same arena where gladiators once battled. Stranger than fiction, and yet… this is real life.

It's not all for the LOL’s, either. Dana White, UFC president, confirmed both tech titans are "dead serious". It all seems pretty absurd if you ask me. And yet, Logan Paul has seemingly revived the sport of boxing, so what do I know? White speculates that this event could shatter all pay-per-view records, touted as the "biggest fight in history". Thankfully, it’s been discussed that all proceeds would go to charity. So there’s that, at least.

The burning question is: who will emerge victorious? Will it be Musk, the audacious astro-entrepreneur who will go to all lengths just to pull off the ultimate troll… or Zuckerberg, the social media stalwart who supposedly is actually trained at Brazilian Jiu Jitsu? Only time will tell. Until then, we revel in the audacious absurdity of our reality. 

How to manage a product in the maturity stage of the product life cycle. Managing a product in the maturity stage of the product life cycle is not a popular topic. You can find loads of resources and tips for how to get started, how to find product-market fit, and how to launch. But there’s hardly any guidance for how to sustain a steady business once your growth chart flattens out. Yet the maturity stage is arguably the most important one for any product—especially in tech, where innovation never stops. Janna Bastow hopes to fill the knowledge gap on managing a product in the maturity stage of the product life cycle.
(via ProdPad)

Product lifecycle: Everything you need to make good product decisions. You do a lot as a Product Manager. From managing ideas to launching a product to growing it, and retiring it when it’s old. To be a great PM, you’ll need to know the end to end stages of a product throughout its lifecycle. Product Dave discusses the 8 stages that every product goes through, and what you need to do during each phase.
(via David Wang)

Product Lifecycle Marketing 101: What is it, the 5 stages, and marketing strategies for each stage. Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Team UserPilot covers what you need to know about the product life cycle. Including the five stages of the product life cycle and how you can implement a product life cycle marketing plan.
(via Userpilot)