Meta's Threads tops 100 million users in under a week

It's Monday, July 10, 2023.

In just four days of the app going live on Wednesday evening, Threads already has more than 100 million users, according to Quiver Quantitative's Threads Tracker. Thread is a sibling app to Instagram, making it easy for that platform's existing billion-plus users to sign up — unless they live in the European Union.

It’s a huge audience already, but it’s still very, very early days for Threads. You can only search for usernames, there are no hashtags and, seemingly specific to me, I can’t upload videos or images.

The worst part of early Threads, however, is the lack of a chronological feed. Instead, its algorithmic feed is bloated with brands, influencers and celebrities – none of which I care about. And if someone you do follow replies to those accounts, that appears in your feed. It’s already making my finger hover dangerously close to the mute and unfollow for several Engadget colleagues who will remain nameless. For now.

We’ve covered our questions about Threads here, but how’s your experience so far?

– Mat Smith

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