A 562% ROI + how Trump won (drop your jaw)

After applying the OCEAN method a company saw a 130% improvement in sales, with an ROI of 562%.

How?

1. They analyzed who their customers are, but not as you think.
2. They described them through the OCEAN method (developed by Cambridge University).

The OCEAN is the acronym of the big 5 personality traits:
O. Openness to experience
C. Conscientiousness
E. Extroversion
A. Agreeableness
N. Neuroticism

3. They created 20 ads to appeal to different personality traits.


Did you know that Trump's team used the OCEAN model to the extreme.
They analyzed every US adult through the OCEAN model.
Then - super targeted ads based on personal fears, weaknesses, hopes and values...

More on that in this video - prepare for your jaw to drop (thank you Johnny for the insight):

Source: www.getmemedia.com



Cheers,
Charlie Patel ;)



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