Marketing Examined - 🔍 How To Create Effective TikToks

Hey Marketeers,

I can't be the only one whose spent time on LinkedIn and doesn't think it's cringe anymore. Lol. Same goes for Threads. I've been using it over Twitter but the feed isn't as optimized. But the feed that beats them all is TikTok and that's what we're talking about today.

7500+ campaigns. 6% average CTR. 40% average ad recall.

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A marketer’s dream.

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Just mention the code “Summer BOGO” to their sales team, and you’ll get hooked up.

TikTok…

Where products go viral every day.

Where brands that make the “TikTok made me buy it” list become 7-figure brands overnight.

The question: How?

In today’s case study we’re drawing inspiration from Diandra Escobar’s LinkedIn post on short-form video fundamentals, and we sharing 3 fundamental principles for TikTok videos.

Brand-jacking is one of the easiest ways to go from nothin’ to somethin’.

Here’s how:

• Tap into a topic, person, or community that’s popular

• Find the angle where your brand fits

• Inject your brand into the conversation

Mini Katana used this on TikTok to create content around a trending manga like Demon Slayer, which has an established fan base and here are the results:

• 1.8M Views

• 250k+ likes

• 15.4k saves

• 979 shares

Tap in. To expand out.

Every social platform’s signal for virality is the engagement rate.

The name of the game is to stop viewers from scrolling away and keep them watching.

How?

This TikTok ad shared by Jess from Fire Team provided an easy-to use template that resulted in:

• Thumbstop: 46.2% 

• Holdrate: 30%

• U-CTR: 1.16%

• ROAS: 🤌🏼

Here’s the breakdown:

• Start with a TikTok comment

• Use a TikTok comment that tackles a customer objection

• Use that as your hook

• Use captions to explain what’s on the screen

• Vocalize the viewer’s potential skepticism with another TikTok comment on the screen

• Use a comment that sparks curiosity

26% of people are still watching after 11s.

Jess explained, the key here is to put words into viewers’ brains. Even when you make the context and story obvious through visuals, reduce viewers’ cognitive load and nudge them to continue the “internal monologue”.

Dieux Skin puts on a masterclass on how to create content that resonates with their audience.

They created a diverse library that prioritizes their audience while complimenting the algorithm - which is the sweet spot.

Here’s their immense library:

Here’s why I Use Upfluence As My Creator Marketing Platform:

• Find creators who already love and use your brand
• Use data to find the exact creators you need
• Easily hire influencers and affiliates
• Automatically track sales and ROI

And Upfluence added new AI elements like ChatGPT Reply, ChatGPT Compose and ChatGPT Assist to **automate, assist, and maximize your influencer marketing campaigns.

Test them out here for free.

• Spelling mistakes could boost your ads performance
• Jess from Fire Team on what makes TikTok ads work
• Diandra Escobar’s LinkedIn post
• 15% of programmatic ad spend is wasted on click-bait
• Brian Chesky Explains How Snow White Pointed The Way To Airbnb’s Future

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If you made it here. Thank you.

We’re going to make some huge changes in the upcoming months and it’s because of y’all and I can’t wait to share it.

Alex & Chi