Connecting with customers is as challenging as it is essential thanks, in part, to the many mobile communication channels available. Understanding which channels your customers prefer, and why, can help. 

Join us Wednesday, July 26 at 1 pm EDT / 10 am PDT for a free, one-hour online session called, “Learn How to Communicate with Mobile Consumers to Increase Sales and Loyal Customers.”

Caroline Dangson (Sendbird) and Michael Fauscette (Arion Research) will discuss the results of a recent survey that shows how offering the right mix of mobile communication channels not only drives sales — it keeps customers satisfied and coming back for more.

This discussion will help you to define an omnichannel strategy, and you’ll walk away with a better understanding of:

• Which channels consumers say they trust most — and least — for business communication
• How consumer channel preferences vary by type of activity/business transaction, level of trust & personal risk

• The love/hate relationship consumers have with text/SMS

• Consumer willingness to share data and allow their online activity to be tracked, particularly for increased personalization

• Consumer perceptions of, and preferences for, chatbots