GrowthHackingIdea - 11.5% recovered abandoners (study)

Ninja Outreach is a SaaS.
When people clicked "14-Day Free Trial" they needed to input their credit card data.
A lot of people get lost at this stage.

After the team applied the magic:
1. 11.5% of abandoners finished their trial sign up
2. And now trying out plans ranging from $29/mo to $249/mo


Here's how they achieved it:
1. Instead of asking their payment details after hitting the trial button...
2. They asked for just their email.
3. After a user submitted his email, he was redirected to a page asking his payment details.
4. If a user abandoned the form, he received an automated email reminder.
5. These emails recovered 11.5% of abandoners.

Source: medium.com


Cheers,
Charlie Patel ;)



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